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Guide to Streaming Advertising 2005 - 2006: Agencies to Vendors
AccuStream iMedia Research
This is a comprehensive guide for to buying and selling streaming media advertising in 2005 and 2006. The report takes you through all the essential advertising components--from agencies to vendors--that make up one of the most dynamic advertising environments today. This report is a step-by-step market analysis tool.
- A comprehensive guide to streaming media advertising (audio and video), from creative production to media planning, buying, selling and delivery that can be applied to all market categories, from entertainment to real estate, travel or other business-specific campaign
- What sites have available streaming media inventory
- How is streaming media advertising bought, sold and priced
- What avail formats are used, and where
- The cost of bandwidth for streaming media advertising campaigns
- Working with application providers such as Eyewonder and Klipmart
- How to work with agencies and rep firms, and what agencies rep streaming media inventory and where
- How to work with CDNs that deliver content, and what formats and integrated service offerings they provide to advertisers, agencies and media planners
- The importance of Flash streaming video
- Strategies for maximizing available inventory across an affiliation of sites
- The top streaming video sites and networks
- The top streaming Internet music radio sites and networks
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