|
|
 |
|
Viewing report
|
|
|
|
Portable Media Player(PMP)/MP4 Industry and Market, 2005
Research In China, Aug 2005, Pages: 160
PMP-Portable Media Player-is also called MP4 domestically in China.
This report describes the detailed information about upstream parts suppliers, middlestream designing companies and downstream terminal equipments makers; it has an in-depth analysis of and prediction for tomorrow's PMP industry and market development trends, combined with the knowledge relevant to the status quo of the PMP market both in China and overseas.
1.Global PMP average price is expected to be around US $300 in 2006, the market starts take off.
Due to the constant price decreases of flash memory and hard disk memory, and the increasing numbers of terminal makers, PMP price will see a continual decline. 2004 saw a most sharp decrease in PMP price worldwide, both of flash memory PMP and hard disk PMP, all dropped over 10% on average. Hard disk PMP will keep the decline level for a period, whereas flash memory PMP would be on a slow downward comparably. The acceptable price of USD $300 will be a stimulus for the global market booming in 2006, factors restricting the development would be gradually disappeared, accordingly, global PMP shipment would increase to over 2.3 million in 2006, from 0.3 million in 2004.
2. 2005 is the Year Zero for the PMP industry in China
At the very inception of China's PMP industry in 2003, there were few brands and models, most of which were from French marker of ARCHOS. The second half of 2004 witnessed a large-scale inflow of companies into China's mainland market from South Korea, Taiwan and other regions and countries, meanwhile, a great deal of home brands were also emerging very soon. The first half of 2005 saw a burst of PMP terminal market, the PMP models launched in this period accounted for about 51.9% of models in existence.
3. 2005-2006 can be regarded as Advance Users PMP market, the mass PMP market would be startup in 2007.
According to RIC, the year of 2005 would be the startup year for Chinese PMP market, a sizable percentage of the advance users who prefer watching mobile video will start to buy PMP products, the shipments are expected to increase by two times that of 2004, up to 78 thousand sets. The year of 2006 will remain for the advance users market, resulting from the factors such as price sensitive buyers, lack of content and slow product cognition and so on.
The mass market will be formed in 2007, and then into a mature period, the increasing rate of shipment will gradually decline from the year of 2008 to 2009.
On the other hand, considering the low consumption level and comparatively high price sensitive buyers in China, flash memory PMP will enjoy a higher market share in China than in world market, this trend will be increasingly evident until 2008, which benefits the popularity of PMP in China. From the year of 2009, the market share of flash memory PMP in China is expected to decline due to the fast price decline of hard disk PMP.
4. The PMP market has drawn great attention
The amazing growth in PMP market has drawn great attention from lots of makers, ranging from parts suppliers to design houses, again to PMP terminal makers, including a group of giants such as Intel, AMD, TI and Samsung and so on.
A PMP player mainly consists of main chip, memory, display screen, semiconductor components and software system. Although the main chip costs less comparably, however, its power determines the ultimate play effect. Therefore, in the main chip field, a couple of manufacturers have launched relevant products targeted at the PMP.
In the upstream field, due to the R&D difficulties for PMP, a large proportion of PMP products in the current market are designed by foreign makers or markers from Taiwan. For Chinese domestic markers, they have to follow the model of Parts Supplier plus Design House. Chinese domestic design houses may make most of their advantages on design ability and low operational cost, thereby to occupy a market share.
In the current Chinese PMP market, there are more than 40 brands, with over 70 models, The domestic brands far outstripped foreign ones in quantity, similar to MP3 market. And the Chinese domestic makers can be divided into two groups: one is self-design and manufacturing with the parts purchased, another one is simply assembling.
**Please note this report is currently only available in Chinese. However, if you wish to obtain an English version, a translation service is available which will take 5-7 working days. For further information, please click enquire before buying.
Customers who bought this item also bought
China PMP Industry & Market Report, 2007-2008
China PMP Industry & Market Report, 2007-2008
PMP Limited
China PMP/MP4 Industry Report, 2006
China PMP/MP4 Industry Report, 2006
PMP Growth Forecast 2007-2012: Portable Video Creates Need for Dedicated Devices
Worldwide Flash Memory Market
Worldwide Flash Memory Market
PMP: Project Management Professional Exam Certification Kit
PMPs Don't Draw Enough Interest From Potential Users in China
Portable Multimedia Players: Analysis and Forecast, Second Edition
Project Management Workbook and PMP/CAPM Exam Study Guide, 10th Edition
|
|
|
|
