|
|
 |
|
Viewing report
|
|
|
|
China Mobile Streaming Media Market Development 2005
Analysys International, March 2005
This report has been compiled using insight from years of experience in the mobile telecommunication market and is supported by lots of interviews and data collected from experts. This in-depth analysis comes from a full understanding of the streaming media market for mobile devices. With a good grasp on the current industrial conditions, the author examines various technologies and gives helpful insights into the trends that make the opportunities of the future.
This article analyzes the future development trend of mobile streaming media in the following respects:
- Analysis of the foreign service provider's development as it pertains to the mobile streaming media business
- Analysis of the commercial potential for the mobile streaming media VAS market
- Analysis of the macro-environment for mobile streaming media applications
- Analysis of the future applications for mobile streaming media's typical VAS
- Industry expectations for the development of mobile streaming media
Our Findings
- Entertainment will become the first fast-developing application in the mobile streaming media market.
In 2004, the market value in China of musical mobile VAS reached 1.5 billion Yuan. Now, the industrial sectors of VAS related to music are well rooted in the second generation technologies, referred to as the 2.5G times. The streaming music market will become the first market to adapt a mobile streaming media application, and its value is expected to reach 1.6 billion Yuan by the end of 2008.
- Advertising will become the first fast-developing industrial application for mobile streaming media...
In 2004, the Chinese market value of Television advertising reached 51.1 billion Yuan. Internet advertising reached 2 billion. The market value of TV commercials will grow at a rate of 15% per year, with Internet advertising growing at 50% per year. The mobile streaming media advertising market will introduce the first fast-developing mobile streaming media industrial application, and its value will reach 0.2 billion Yuan by the end of 2008.
- VAS service providers are in various stages of development
The current mobile streaming media services are in different stages. Some segment markets have stepped into commercial use, such as the streaming video of traffic congestion. However, most services are still in trial mode.
- The mobile streaming media industry has many factors to consider while it's being developed.
In this report, we have selected different maturity measurements of the streaming media services that are closely related to daily lives. This report examines the industry from two perspectives. The first is from looking at the forces that are pushing change in the industry. The second is an analysis of the complexity of applications being created for the various platforms.
- Policies related to segment markets are still important influence elements.
The VAS providers are involved in traffic, advertising, education and other industries. The development of these industries, their policies, and the policies of government greatly affect the future of the market.
- The mobile VAS market is dominated by the relentless control of Mobile Telecommunication Carriers
Because the future of mobile VAS market is closely related to telecommunication carriers, they occupy the predominant positions in the mobile VAS industry. These carriers greatly affect users and devices, and strongly control the marketing and pricing of services. Their marketing policies and regulations will severely impact the Service Providers.
Our Suggestions
Suggestions to Service Providers
- The rights to use and develop resources are the key elements for success in the streaming media. This is true mainly because of the difficulties involved in reproducing those resources. Services providers should use the advantage of previously compiled content, which is secured by intellectual property rights.
- Depending on the available resources, service providers should create a commercial model for VAS products over streaming media. This should be accomplished by defining a profit model that targets a specific customer group, develop the corresponding services for that group and activate marketing strategies.
- Taking into consideration the user habits and available end user devices, service providers should emphasize the development of new content. Then these new resources should be explored under various profit models...
- The service providers should use their available distributable content to develop opportunities through a multi-layered distribution system. This would allow them to grasp new market opportunities, cooperate with others, and establish new business models that are profitable.
- Third Generation technology, or 3G, will bring the mobile VAS market a new technological driving force, but its impact will be small in 2005. 3G's impact on the competition between telecommunication carriers will bring new opportunities. The strong service providers should actively grasp these opportunities based on middle and long term goals.
Suggestions for Telecommunication Carriers
- Mobile streaming media will be the major application of 3G technologies in their initial stages. However, the development of mobile streaming media is lagging behind the industry expectations. This is due to the limits of the currently deployed networks and mobile devices which have yet to be augmented with new products. The carriers should encourage the service providers to develop new products and services. This will promote competitiveness and help build related business processes. It will also help maintain the continuity of the current VAS services into the new 3G era.
- Operators should monitor innovations in the mobile streaming media VAS market and look for elements that affect multi-industry applications. This would allow them to design corresponding solutions.
- After the 3G license issues have died down, the competition between carriers will become fierce. Carriers should use the existing VAS applications to enhance the user's faith in the ARPU value. This will be most effective on the existing middle and high class users, while the carriers will have to compete for the loyalty of the new lower class users
- While proprietary systems and antiquated commercial models play significant roles in the development of domestic VAS market, they face a huge challenge. Mobile streaming media is a good way for carriers to design different commercial models according to the business application and market segment.
Customers who bought this item also bought
Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015
Streaming Media - Market Opportunities, Strategies, and Forecasts, 2007 to 2013
Streaming Media Advertising: Spending Analysis by Avail, Brand and Content Category
China Mobile VAS Market Annual Report 2007
World Media Streaming Platform Markets
Indonesia Mobile Services Market Outlook with an Assessment of the Mobile VAS Data and Mobile Content Market in 2009
Streaming Subscription and Download Media 2003 - 2008
India Mobile Services Market Outlook - With a Review and Evaluation of the Mobile VAS and Content Market for 2009
India Mobile Services Market in 2008 with an Assessment of the Mobile VAS Data and Mobile Content Market
Streaming Media: Market Opportunities, Strategies, and Forecasts, 2004 to 2009
Mobile Music: Ringtones, Full Track Downloads & Streaming, 2006-2011' (3rd Edition)
Wireless Streaming Media: Hard Numbers on Supply and Demand
|
|
|
|
