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Viewing report
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China Digital TV Market Development 2005
Analysys International, June 2005
1 Overview of the Digital Television Industry
1.1 Concepts of Digital Television
1.1.1 Classification of Digital Television
1.1.2 Features of Digital Television
1.1.3 Concepts Related to Digital Television
1.2 Current Situations of Digital Television Markets
1.2.1 Current Situations of Global Digital Television Markets
1.2.2 Current Situations of Domestic Digital Television Markets
2 Environmental Analysis of the Digital Television Industry
2.1 Policy Direction of Digital Television Industry
2.1.1 Relevant Technological Policies and Influences
2.1.2 Relevant Operational Policies and Influences
2.1.3 Investment-related Policies and Influences
2.2 Standards of the Digital Television Industry
2.3 Major Technologies Applied in the Digital Television Industry
3 Analysis of Digital Television Consumer Devices
3.1 User Requirements Analysis of Digital Television Devises
3.1.1 Analysis of User's Awareness of Digital Television
3.1.2 Features of Users in Purchasing Digital Television Sets
3.2 Demand Analysis of Digital STB Market
3.2.1 Structure and Classification of Digital STB
3.2.2 Development Opportunities for STB Firms
4 Digital TV Operation Pattern Analysis
4.1 Digital CATV Carrier Model Analysis
4.1.1 Composition of the CATV Industry
4.1.2 Contents Creation
4.1.3 Circulation
4.1.4 Broadcast
4.1.5 Distribution
4.2 Digital Ground Television Carrier Model Analysis
4.2.1 Mobile Television
4.2.2 Building Television
4.3 Digital Satellite TV Carrier Model Analysis
4.4 IPTV Carrier Model Analysis
4.4.1 Market Development
4.4.2 Structure and Characteristics of the IPTV Industry
4.5 Digital Television Carrier Status
4.5.1 Separate Introduction of Digital Television Carriers
4.5.2 Experimental Summary
5 Study of the Development of the Digital Television Industry
5.1 Promoting Factors for the Development of Digital Television
5.2 Obstacles to the Development of Digital Television
5.3 Capital Investment Analysis of Digital TV
5.3.1 Status of Investment
5.3.2 Radio and Television Systems gradually Adopt Market Principles
5.3.3 All kinds of Investments Entering Ceaselessly
5.3.4 Investment Opportunities
6 Our Suggestions
6.1 Suggestions to SARFT
6.2 Suggestions for Network Operators and Managers
Appendix 1: Sample Background Analysis
1 Sex Structure
2 Age Structure
3 Education Status
4 Individual Income
Appendix 2: Analysys' Data Collection Process & Methodology
1 Overview
2 Research Methods of Consumer Market
3 Research Methods of Different Types of Markets
4 Process and Methodologies of Data Analysis
Graph Index
Graph1-1 Transmission Modes of Digital Television
Graph1-2 Category of Digital Television
Graph1-3 Advantages of Digital Television
Graph1-4 Development Advantages of Subscription Television
Graph1-5 Global Production of Digital Television Sets 2004-2008
Graph1-6 Development Features of the European Digital Television Market
Graph1-7 Structure of U.K. BskyB's Operating Costs
Graph1-8 Theoretical Composition of the Digital Television Market
Graph1-9 Time Table of China's Transition to Digital Cable Television
Graph3-1 Consumer Awareness of Digital Television Concepts
Graph3-2 Information Sources of Digital Television Awareness
Graph3-3 Consumer Awareness of Digital Television's Merits
Graph3-4 User Preferences of Television Content
Graph3-5 User Brand Loyalties of Digital Television Sets
Graph3-6 Reasons of User Brand Loyalties in Purchasing Digital Television Sets
Graph3-7 Acceptable Price Structures for Basic Monthly Subscription Costs of Digital Television
Graph3-8 Users' Degree of Acceptance on Watching TV by Computer
Graph3-9 Global Production of Digital STB 2002-2008
Graph3-10 China's Production of Digital Cable STB 2004-2008
Graph3-11 Schematic Plan of STB
Graph3-12 Classification of STB
Graph3-13 Diagram of the STB Industry
Graph3-14 Competitive Situations of Domestic STB Firms
Graph4-1 Composition of the Radio and Television Industries
Graph4-2 Status of China's CATV Network
Graph4-3 Two-dimensional Analysis of Content Resource Holding Status
Graph4-4 Composition Status of Television Content Producers
Graph4-5 Market Scale of Television Advertisement from 2003 to 2006
Graph4-6 Mobile Television Advertising Revenue: Beijing vs. Shanghai
Graph4-7 Characteristics of Mobile Television
Graph4-8 Schematic Graph of the Ground based Television Industry
Graph4-9 Analysis of the Market Anticipation for IPTV Services
Graph4-10 IPTV Industry Composition
Graph4-11 Successful Experiences with Digital Television Promotion
Graph4-12 Current Problems facing Digital Television Promotion
Graph5-1 Graph of the Development of the Digital Television Market.
Graph5-2 Promotion Factors for the Development of Digital Television
Graph5-3 Obstructions to the Development of DTV
Graph5-4 Graph of Industrial Investment and Development Phases
Graph3-10 China's Production of Digital Cable STB 2004-2008
Graph3-11 Schematic Plan of STB
Graph3-12 Classification of STB
Graph3-13 Diagram of the STB Industry
Graph3-14 Competitive Situations of Domestic STB Firms
Graph4-1 Composition of the Radio and Television Industries
Graph4-2 Status of China's CATV Network
Graph4-3 Two-dimensional Analysis of Content Resource Holding Status
Graph4-4 Composition Status of Television Content Producers
Graph4-5 Market Scale of Television Advertisement from 2003 to 2006
Graph4-6 Mobile Television Advertising Revenue: Beijing vs. Shanghai
Graph4-7 Characteristics of Mobile Television
Graph4-8 Schematic Graph of the Ground based Television Industry
Graph4-9 Analysis of the Market Anticipation for IPTV Services
Graph4-10 IPTV Industry Composition
Graph4-11 Successful Experiences with Digital Television Promotion
Graph4-12 Current Problems facing Digital Television Promotion
Graph5-1 Graph of the Development of the Digital Television Market.
Graph5-2 Promotion Factors for the Development of Digital Television
Graph5-3 Obstructions to the Development of DTV
Graph1-1 Transmission Modes of Digital Television
Graph1-2 Category of Digital Television
Graph1-3 Advantages of Digital Television
Graph1-4 Development Advantages of Subscription Television
Graph1-5 Global Production of Digital Television Sets 2004-2008
Graph1-6 Development Features of the European Digital Television Market
Graph1-7 Structure of U.K. BskyB's Operating Costs
Graph1-8 Theoretical Composition of the Digital Television Market
Graph1-9 Time Table of China's Transition to Digital Cable Television
Graph3-1 Consumer Awareness of Digital Television Concepts
Graph3-2 Information Sources of Digital Television Awareness
Graph3-3 Consumer Awareness of Digital Television's Merits
Graph3-4 User Preferences of Television Content
Graph3-5 User Brand Loyalties of Digital Television Sets
Graph3-6 Reasons of User Brand Loyalties in Purchasing Digital Television Sets
Graph3-7 Acceptable Price Structures for Basic Monthly Subscription Costs of Digital Television
Graph3-8 Users' Degree of Acceptance on Watching TV by Computer
Graph3-9 Global Production of Digital STB 2002-2008
Graph3-10 China's Production of Digital Cable STB 2004-2008
Graph3-11 Schematic Plan of STB
Graph3-12 Classification of STB
Graph3-13 Diagram of the STB Industry
Graph3-14 Competitive Situations of Domestic STB Firms
Graph4-1 Composition of the Radio and Television Industries
Graph4-2 Status of China's CATV Network
Graph4-3 Two-dimensional Analysis of Content Resource Holding Status
Graph4-4 Composition Status of Television Content Producers
Graph4-5 Market Scale of Television Advertisement from 2003 to 2006
Graph4-6 Mobile Television Advertising Revenue: Beijing vs. Shanghai
Graph4-7 Characteristics of Mobile Television
Graph4-8 Schematic Graph of the Ground based Television Industry
Graph4-9 Analysis of the Market Anticipation for IPTV Services
Graph4-10 IPTV Industry Composition
Graph4-11 Successful Experiences with Digital Television Promotion
Graph4-12 Current Problems facing Digital Television Promotion
Graph5-1 Graph of the Development of the Digital Television Market.
Graph5-2 Promotion Factors for the Development of Digital Television
Graph5-3 Obstructions to the Development of DTV
Graph5-4 Graph of Industrial Investment and Development Phases
Table Index
Table1-1 Concepts of Digital Television Subscriber and Devices
Table1-2 Definition Requirements of SDTV\HDTV
Table1-3 Comparison of Four Types of Digital TV
Table1-4 Comparison of Analog and Digital Television
Table1-5 Comparison between Free Television and Subscription Television
Table1-6 Introduction of Provinces and Cities that have Developed Digital CATV in China
Table1-7 Growth of China's Digital Television Market
Table1-8 Divisions of the Digital Television Regions in China
Table2-1 Mobile Digital Television Standards Adopted by Countries around the World
Table2-2 Standards Influencing the Digital Television Industry
Table2-3 Technological Content Related to Digital Television
Table3-1 Service Functions of Digital STB
Table3-2 Distribution of STB-related Firms
Table3-3 Classification of Domestic STB Firms
Table4-1 China Television Content Bargaining Status in 2003
Table4-2 Development of Main Cable Network Carriers
Table4-3 Reception Status Contrast of TV Ads and Mobile Public Transportation TV Ads
Table4-4 Mobile Television Progress of Some Chinese Cities
Table4-5 Marketing Mode Contrast of Focused and Target Media
Table4-6 Function Analysis of the Hangzhou Set-top Box
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