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Viewing report
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Cable Industry: Cable VOD Service - Free Content Boosts Usage
In-Stat/MDR, Aug 2005, Pages: 45
Cable TV operators, particularly those in North America, continue to expand the availability of Video-on-Demand (VOD) service. Over the past two years, the time-shifting video service has become a popular marketing tool for the cable industry. At the same time, cable operators continue to experiment with different programming packages and VOD marketing strategies. This experimentation has led to an important development: the growth in Free-on-Demand (FOD) cable services and content.
This report covers VOD services provided by cable TV operators. It examines the relationship between interactive TV services and VOD, and discusses the different types of VOD services that are available. The report specifically covers the packaging and economics of VOD services, looks at the business model of VOD, and provides a comprehensive look at current cable-based VOD deployments.
The report also provides the results of a US consumer survey. The survey asked over 1,700 US households about their awareness, and their use, of cable-based VOD services. The report also provides North American and worldwide forecasts for VOD subscribers and service revenues through the year 2009.
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