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Asia-Pacific DTV and Pay-TV Trends
eMarketer, Nov 2005, Pages: 14


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The Asia-Pacific DTV and Pay TV Trends report shows you what is happening—and about to happen—behind the television screens of the largest consumer societies on the globe.

For countries such as Japan and South Korea, the digital path seems clear. These countries have mapped out a plan to saturate themselves in digital bits and bytes to such an extent that, within ten years, no analog technology will ever appear again.

For countries such as India and China, the path is less straightforward.

Considerable challenges lie ahead and it is unlikely these challenges will be addressed without foreign assistance and investment. Upgrading technological infrastructure is one thing, but creating the right economic and regulatory environment to foster competition and fairness is another.

There are opportunities for foreign firms within the growing TV sector in the Asia-Pacific region, but patience will be paramount.

Key questions the 'Asia-Pacific DTV and Pay TV Trends' report answers:

What is driving the pay TV sector in the region?
Which digital TV technologies will countries employ?
What are the opportunities for foreign firms?
What do DTT, DTH, HDTV, DVR, VOD, SDTV, ATSC, and DVB-T stand for?
And many more…



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