1. 1.1 Executive synthesis 1.2 Prospects 1.2.1 Threats and opportunities
2. ENVIRONMENTAL CONTEXT 2.1. Business identification and segmentation 2.1.1. Introduction. Activity definition 2.1.2. Business segmentation 2.2 Foreign Trade and apparent consumption 2.2.1 Activity development 2.2.2 Seasonality 2.2.3 Apparent consumption 2.2.4 Exports 2.2.5 Imports 2.2.6 MERCOSUR 2.3. Domestic demand 2.3.1. Typology of the demand 2.3.1.1 Demand by type of product 2.3.1.2 Geographical concentration of the demand 2.3.2. Use functions and substitute products 2.3.3 Client groups 2.3.4 Life cycle 2.4. Competitive forces, barriers and key success factors 2.4.1 Intensity and mobility of competitive forces 2.4.1.1 Competence 2.4.1.2 Suppliers 2.4.1.3 Customers 2.4.1.4 Pressure of substitute products 2.4.1.5 Potential competitors 2.4.2 Sector barriers: Intensity and mobility 2.4.2.1 Barriers to entry 2.4.2.2 Barriers to exit 2.4.3 Mobility of key success factors 2.4.4 Value chain
3. ANALYSIS OF THE COMPETENCE 3.1. Supply structure 3.1.1. Companies 3.1.2 Ownership of capital 3.2 Competitive strategies and maneuvers 3.2.1 Strategic groups 3.2.2 Competitive strategies 3.2.3 Field of action: diversification and integration 3.2.4 Positioning of the companies before key success factors 3.2.5. Promotion and advertising 3.3 Competitive performance 3.3.1 Shares 3.3.1.1 Domestic market 3.3.1.2 Export 3.3.1.3 Import 3.3.2 Profitability 3.3.3 Debt and Financing 3.3.4 Final conclusions
4. ANNEX 4.1. Consulted sources 4.2. Main company directory 4.3. Statistical annex 4.4. Methodological glossary
