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Viewing report
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The Future of Digital Entertainment: The Revolution of Personal and Home Technologies in Europe and the US
Business Insights, Oct 2005
The shift from analogue to digital, and from modem to broadband access, is changing the face of home entertainment. In the future, a significant amount of consumer spending will be aimed at new products and services that capture demand for entertainment anytime and anywhere. This shift provides highly profitable opportunities for vendors and service providers serving the home entertainment markets. However, they face major challenges in meeting this demand, such as rapid price erosion and competition from alternative technologies.
'The Future of Digital Entertainment: The Revolution of Personal and Home
Technologies in Europe and the US' is a new management report that provides a detailed analysis of some of the fastest-growing home entertainment markets, such as digital TV, pay-TV, personal content jukeboxes, portable games consoles and mobile entertainment. The report provides an in-depth analysis of the market size, drivers, leading players and detailed growth forecasts to 2008 for each of these markets.
Use this report's strategic recommendations, growth strategies and detailed forecasts to 2008 to successfully target the home entertainment markets across Europe and the US.
Examining the hot issues
- Maximizing ARPU: As the pay-TV subscriber growth slows down, operators need to focus on generating revenue from their existing customer base as opposed to focusing on continued rapid growth.
- Lack of consumer awareness: Companies must allocate resources to market new technologies, such as video-on-demand and high-definition TV, in order to increase consumer understanding.
- Piracy: Digital satellite operators in particular have suffered from high levels of piracy in some markets, primarily through the sale of forged smart cards.
- Geographical broadcasting differences: It is vital that companies understand the unique broadcasting environment of each target market. For example, cable-centric markets such as Germany and Benelux will remain the least developed pay-TV markets in Western Europe beyond 2007.
- Rapid price erosion: Aggressive marketing strategies have compelled consumers to spend more on better equipment. The difficulty of maintaining demand for products at their entry price brings prices down, which leads to expectations among consumers that the same will happen with the next generation of products.
The answers to your questions:
- What type of content will drive the pay-per-view market?
- How can pay-TV operators maximize customer retention in a fast-maturing market?
- Why will video-on-demand be a key differentiator for the cable operators?
- What factors have contributed to the slow roll-out of digital TV in some European countries?
- What will dictate the winners and losers among the rival digital TV platform operators?
- Who are the leading service providers of digital home entertainment technologies in the major world markets?
- What is the future outlook of the key home entertainment markets?
Why read this report:
- Plan innovative strategies for digital deployment and growth based on penetration forecasts to 2008 for DSL, cable broadband and other broadband technologies across the US, Canada and 14 major European markets.
- Chart the development of digital TV and pay-TV to 2008 in the Western European and US markets and assess the factors influencing the uptake of these technologies.
- Analyze the effects that the 'shift to digital' is having on the broadcast and advertising value chains and business models and assess the demand for the different digital TV formats on a country-by-country basis.
- Benchmark your strategies against your competitors by analyzing company profiles, their strategies and future outlook of each of the home entertainment markets covered.
- Develop targeted growth strategies for each home entertainment market, building upon the analysis of market demand, uptake rate and revenue forecasts to 2008 detailed in this report.
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