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Broadcasting & Cable TV: Global Industry Guide
Datamonitor, Nov 2008, Pages: 217
The Broadcasting & Cable TV: Global Industry Guide is an essential resource for top-level data and analysis covering the broadcasting & cable tv industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
- The global broadcasting and cable TV market grew by 3.9% in 2007 to reach a value of $291.8 billion.
- In 2012, the global broadcasting and cable TV market is forecast to have a value of $354.1 billion, an increase of 21.3% since 2007.
- The TV advertising segment generates 52% of the global broadcasting and cable TV markets value.
- Americas accounts for 50.9% of the global broadcasting and cable TV markets aggregate value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using constant 2007 annual average exchange rates.
For the purpose of this report the Americas comprise of Brazil, Canada, Mexico and the US.
Europe comprises of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises of Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises of the Americas, Asia-Pacific and Europe.
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