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Toys & Games: Global Industry Guide
Datamonitor, April 2009, Pages: 123
The Toys & Games: Global Industry Guide is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
- The global toys and games market grew by 4.8% in 2008 to reach a value of $96.6 billion.
- In 2013, the global toys and games market is forecast to have a value of $121.4 billion, an increase of 25.6% since 2008.
- The traditional toys generate 61.8% of the global toys and games markets value.
- Americas toys and games market accounts for 42.7% of the global toys and games markets value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.
Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions used within this report have been calculated using constant 2007 annual average exchange rates.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
The global figure comprises the Americas, Asia-Pacific and Europe.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Americas comprises Brazil, Canada, Mexico, and the US.
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