Why are so many customers still reluctant to bank online?
Nearly three times as many US online households cite financial transactions as a most important reason for using the Internet than those who mention purchasing products. Yet eMarketer estimates that the penetration rate among Internet users for online banking is less than 56% as compared to more than 63% for online buyers.
Like it or not, to progress banks must deal with consumer concerns that Internet commerce left in the dust years ago — they must dispel the perception that a customer's personal financial information is not safe online.
Find out exactly how banks can overcome consumer fears, read eMarketer's new Online Banking Customers report.
Key questions the 'Online Banking Customers' report answers:
- What are the greatest threats to online banking? - Why do so many online banking customers still do only basic tasks on the Web? - What do more valuable customers do differently when banking online? - How valid are customers' security concerns? - Can more robust authentication help banks boost their online customer base? - And many more…
