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Fighting New Account Fraud: Providing Credit Monitoring Services For Consumer Protection and Loyalty
Javelin Strategy & Research, Oct 2005, Pages: 7


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Consumers can effectively detect costly fraudulent new accounts through fee-based credit monitoring services. Javelin data indicates that 87% of consumers monitor their credit reports only once a year or less. Financial institutions (FIs) offer these services in order to increase customer confidence, safety, and loyalty. Although new account fraud represents only 30% of the $52.6B in US annual identity fraud, it remains a primary concern since it is more difficult for consumers to detect and results in higher average per case losses. There is an outstanding opportunity for FIs to enhance loyalty and gain revenue by offering reasonably priced credit monitoring services to this vast majority of inactive consumers.

Primary Questions

- How frequently are consumers monitoring their credit standing and activity?
- How much does credit monitoring mitigate new account fraud?
- How can banks offer credit monitoring services that enhance customer loyalty, generate revenue, and protect against new account fraud?

Major Findings:

Few consumers monitor their credit reports on a regular basis. Javelin Strategy & Research Identity Fraud Quiz data1 shows that 87% of consumers monitor their credit reports one time per year or less, with more than one–third indicating they do not do so at all. Further Javelin research indicates that periodic monitoring of credit reports by consumers can reduce losses suffered by FIs as a result of new account fraud by almost 90% which could take a typical new account identity fraud loss from $12,646 to just $1,386. FIs must integrate, launch and promote
credit monitoring services to protect consumers against new account fraud, enhance loyalty, and create revenue. However, these services require careful planning.


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