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Search Engine Marketing: Trends, Prospects & Opportunities
eMarketer, Feb 2005, Pages: 109
The Search Engine Marketing report provides an objective, balanced look inside the supercharged world of search advertising. While the media has gone bonkers over the paid search phenomena -- and it is pulling in a big share of online ad dollars -- it is only one element of search marketing covered in this report:
- Organic Search
- Paid Placement
- Paid Inclusion
Last year's 123% growth rate for paid search ad spending was impressive, but the report also highlights the other elements of the search marketing process that should not be overlooked. Optimizing a Web site for organic search is just as important as paying for position -- especially as the cost of keywords rises. Even when paying for clicks, consider contextual search -- but only when the value makes it compelling. If your product or service lends itself to local search, the coming year is a great time to get on the bandwagon.
The Search Engine Marketing report answers these key questions:
- Why is online search marketing so hot?
- Is your company positioned to take full advantage of paid search advertising?
- What types of companies are properly positioned to take advantage of search?
- How do you create effective landing pages?
- What are consumers' primary search patterns?
- What is best for driving your business: paid or organic search?
- Should you consider both paid and organic options?
- What is paid inclusion, and who offers it?
- What is contextual search?
- What new trends are reshaping search engine marketing?
- How soon will the trends in the market have an impact on business?
- And many more...
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