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Transforming Telcos With IPTV: Business Models, Content Challenge, and Pay TV Competition
Pyramid Research, Inc., Jan 2006, Pages: 80
In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.
This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive
reactions to IPTV.
We ask – and provide answers to- the following questions:
- Is IPTV ready?
- Will IPTV save telcos?
- What is the successful IPTV value proposition?
- What are the economics of IPTV?
- How will cable and satellite respond to IPTV?
Target Audience
Fixed Operators
Understand the technology, competitive, and content challenges that await an IPTV launch. Use our IPTV forecasts to size market opportunity and Case Studies to assess best practices and develop your go-to-market
strategy.
Broadband Providers
Identify new opportunities and assess competitors
offering PayTV over Internet Protocol.
Content Producers Evaluate new markets opportunities and develop strategies to increase revenues and viewer-ship of your content.
Vendors
Understand market dynamics and assess the needs of both IPTV carriers and content providers. Use our IPTV forecast to develop sales plans and identify key market opportunities.
Broadcasters
Evaluate the impact of the new technology and the
competition to develop an offensive growth strategy.
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