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Transforming Telcos with IPTV: Business Models, Competition and the Content Challenge
Pyramid Research, Inc., Nov 2005, Pages: 95
In their quest to pull itself from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.
This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive reactions to IPTV. We ask – and provide answers to- the following questions:
- Is IPTV ready?
- Will IPTV save telcos?
- What are the economics?
- What is the successful IPTV value proposition?
- How will cable and satellite respond to IPTV?
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