ORACLE - SIEBEL MERGER 5 Outline of the brief 5 The facts behind the acquisition 5 The motivational dynamics 5 The background: Oracle’s acquisition history 6 THE CHALLENGES AHEAD 7 Integration – Project Fusion 7 Implications for customers 8 Implications for partners 8 How will competitors react? 9 SAP 9 Microsoft 9 Salesforce.com 10 RightNow Technologies 10 APPENDIX 11 Supplementary data 11 Future readings 12 SPP writing team 12 How to contact experts in your industry 12
