ACTION POINTS 5 Outline of this brief 5 Key findings 5 NEXT-GENERATION GAMES CONSOLES 6 Sony dominates the current market 6 Microsoft has become a leading contender….but at a cost 6 Next-generation consoles on the horizon 7 Key success factors for next-generation consoles 9 Microsoft will look to exploit first-mover advantage 9 Nintendo likely to retain a price advantage 11 PS3 appears to have the technological advantage 12 Online services becoming more important 14 Developer support: software will remain key 16 Summary: which next-generation console has the edge? 19 Sony to retain the advantage in the next-generation 21 North America to lead the way 22 Hardware and software revenues set to peak in 2008 24 CONCLUSIONS 25 APPENDIX 26 Future readings 26 SPP writing team 26 How to contact experts in your industry 27
