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Online Gambling: Bet, Call Or Fold
eMarketer, Dec 2005, Pages: 17

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Impetus
Online Gambling Revenues Worldwide, 2004 & 2005 (in billions)
Issues and Questions
Overview

The Outlook
For Marketers
Poker: The New NASCAR?
Biggest Reason that US Adults Play Poker, 2004 (as a % of respondents)

A. Legal Status of Online Gambling & Online Gambling Advertising

B. Market Size
Gambling Revenues in the US, 1993 & 2003 (in billions)
Gambling Revenues in the US, by Segment, 2003 (in billions)
Forms of Gambling that US Adults Participated in over the Last 12 Months, February 2005 (as a % of respondents)
Percent of US Adults* Who Visited a Casino, 2004
Online Gamblers
Gambling/Sweepstake Web Site Usage among At-Home Internet Users in the US and Select Countries in Europe, February 2005
US Visitors to Online Gambling Sites, December 2001 & July 2005 (in millions and as a % of total Internet users at home, work and school)
Online Gambling Sites
Breakdown of Online Gambling Sites Worldwide, by Category, October 27, 2005
Revenue Estimates
Online Gambling Revenues Worldwide, 2004-2010 (in billions)
Online Gambling Revenue Growth Worldwide, 2005-2010 (as a % increase vs. prior year)
Online and Offline Gambling Revenues Worldwide, 2004 & 2009 (as a % of total)
Revenues for Leading Online Gambling Companies, 2004 & 2005 (in millions and as a % increase/decrease vs. prior year)
Revenues for Leading Online Gambling Services Companies, 2004 & 2005 (in millions and as a % increase/decrease vs. prior year)
Breakdown of Gambling Revenues Worldwide, by Region, 2004 & 2009
Breakdown of Online Gambling Revenues Worldwide, by Game, 2004 & 2009

C. Public Company Watch List
Online Gambling Public Company Watch List, October 2005
Sports Betting
Top 10 Online Sports Books, Ranked by Popularity*, October 27, 2005
Sportingbet Revenues Worldwide, by Segment, 2005 (as a % of total revenues and % increase vs. prior year)
Breakdown of Sportingbet's Revenues Worldwide, by Region, 2004 & 2005
Sportingbet Key Performance Indicators for Sports Betting in the US and Europe, June 30, 2005
Poker
Percent of US Adults Who Have Played Poker in the Last 12 Months, 2003 & 2004
Percent of US Adults* Who Have Played Poker in the Last 12 Months, by Age, 2003 & 2004
Top 10 Online Poker Sites, Ranked by Popularity*, October 27, 2005
Top 10 Online Poker Sites Worldwide, September 16-30, 2005
Online Poker Revenues Worldwide, 2002-2004 (in millions)
PartyGaming Revenues Worldwide, by Segment, 2004 & 2005 (in millions and as a % increase vs. prior year)
Market Share of Leading Online Poker Sites, 2005 (as a % of total)
PartyGaming Revenues Worldwide, 2004 & 2005 (as a % of total)
PartyGaming Key Performance Indicators, Nine months to September 30, 2004 & 2005
Online Casinos
Top 10 Online Casinos, Ranked by Popularity*, October 27, 2005
Sportingbet Key Performance Indicators for Online Casino Gambling in the US and Europe, 2005
Online Lotteries, Bingo & Skill Games
Top Five Online Lottery Sites, Ranked by Popularity*, October 27, 2005
Top Five Online Bingo Sites, Ranked by Popularity*, October 27, 2005
Top Five Online Skill Game Sites, Ranking by Popularity*, October 27, 2005

D. Mobile Gambling
Mobile Gambling Revenues Worldwide, by Type, 2009 (in billions)
Mobile Gambling Revenues Worldwide, by Region, 2009 (in billions)

Related Information and Links
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