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The Affluent Market For Christmas and Hanukah Holiday Gifts: Forecast of December Holiday Gift Expenditures and the Recipients, Types, and Retail Sources of the Gifts
American Affluence Research Center, Nov 2005, Pages: 23
The data in this report was drawn from the Fall 2005 Affluent Market Tracking Study #8, the latest in an ongoing series of twice yearly surveys of the most affluent 10% of U.S. households. These surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for a variety of different products and services, changes in expected rates of saving, and primary investment objectives.
The recently completed survey included a series of questions about December (Christmas and Hanukah) gift giving. This data includes identification of what the respondents most want to receive as gifts and the amount they plan to spend for December holiday gifts for their spouse, their children, other relatives, and friends. Data on when and where they will shop for the gifts is also provided.
On average, the 11 million households represented by this survey will spend five times the average U.S. household, according to the latest survey for The National Retail Federation. In total, the wealthiest 10% will spend about $57 billion or 25% of the total estimated December holiday gift market.
The respondents in this survey reported an average net worth of $2.7 million and an average $308,000 annual income. Includes 20 tables.
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