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The Affluent Market For Christmas and Hanukah Holiday Gifts: Forecast of December Holiday Gift Expenditures and the Recipients, Types, and Retail Sources of the Gifts
American Affluence Research Center, Nov 2005, Pages: 23

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Introduction
Survey Overview
Research Methodology
Respondent Profile

Outlook for the Economy and Personal Earnings

2005 Holiday Gift Purchase Intentions

2004 Holiday Gift Expenditures

2005 Planned Holiday Gift Expenditures
2005 vs. 2004 Gift Expenditures
Anticipated 2005 Holiday Spending Changes

Retail Sources of Gift Purchases - 2004 and 2005

Timing of Holiday Shopping

Gifts I Would Like to Receive

People to Whom I Will Give Holiday Gifts
Shopping for People to Whom I Will Give Holiday Gifts
Spouse
Children Under 18 Years
Children 18 and Over
Other relatives
Friends

Exhibit 1 (Explanation of Calculations)

Exhibit 2 (Comparisons to NRF Survey)



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