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How and Why Asian Consumers Buy Camera Phones 2005 Edition
Asia Pacific Research Group (APRG), Nov 2005, Pages: 45
Asia Camera Phone Market - Consumer Insights Issues Habits
This study will provides insights from our research on the Asia camera phone market. Mobile camera phones are a hot commodity in Asia and the underling hope of operators is they will help Mobile Service Providers achieve higher ARPU and profits by creating more data traffic through MMS services.
This primary research provide key insights on camera phone market segmentation, customer attitudes and other factors that can drive vendors' product, service, and marketing strategies.
Our research addresses the following issues that are vital to your marketing and advertising program success:
- Sources information consumers will use before purchasing a camera phone
- Perception of Design Importance of MMS (its not as important as you would think)
- Importance of Bluetooth (its not even on most consumer's radar)
- Importance of Digital Printing (its important)
- Importance of Brand (its very important)
In Asia there is a wide range of camera phone models that appeal to each market segment. Samsung is beating incumbent Nokia and Ericsson in mindshare and walking through the malls of Asia its easy to see how Samsung has become the top preferred mobile brand for female Asians.
Look for Samsung to define this market on their own terms in 2005 however upstarts such as BenQ from Taiwan and Innostream from Korea are making inroads with affordable high tech features. NEC camera phones have great customer satisfaction numbers and if they signed up a bit more resellers, though could give Samsung and the Europeans some serious competition.
If you target the Asia camera phone market – for either products or services, this report is an essential tool. Primary research of current and potential consumers for camera phones are analyzed from the following countries : India, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, and Thailand.
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