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How and Why Asian Consumers Buy Camera Phones 2005 Edition
Asia Pacific Research Group (APRG), Nov 2005, Pages: 45
Chapter 1. Camera Phone Market Drivers Key Drivers
Importance of Brand
Perceptions of Best Design
Implications for Service Providers
Implications for Advertising
Chapter 2. South and East Asia Camera Phone Penetration and Use
Camera Phone Owner Demographics
Monthly Camera Phone Usage Trends
What Are Camera Phone Users Taking Pictures of?
Chapter 3. How Camera Phone Purchase Decisions are Made
Importance of Camera Phone Brand
Importance of Camera Phone Design
Importance of Sharing and Distribution of Images
Importance of Advertising
Importance of Reseller Demonstrations
Chapter 4. Methodology and Assumptions
List of Figures:
Figure 1. South and East Asia 'Camera Phone' Sales Forecast, 2004-2009 (Units in Thousands)
Figure 2. Information Sources Used for Camera Phones Purchases – India
Figure 3. Information Sources Used for Camera Phones Purchases– Thailand
Figure 4. Information Sources Used for Purchasing Camera Phones – Singapore
Figure 5. Information Sources Used for Camera Phones Purchases – Malaysia
Figure 6. Information Sources Used for Camera Phones Purchases – Philippines
Figure 7. Information Sources Used for Camera Phones Purchases – Taiwan
Figure 8. Information Sources Used for Camera Phones Purchases – Hong Kong
Figure 9. Consumer's Perception of Best Camera Phone Design & Style by Brand: Alcatel, Samsung, Sony-Ericsson, Motorola, Nokia, LG, NEC.
Figure 10. Importance of Warranty and Maintenance Agreements for Camera Phones
Figure 11. Importance of MMS Capabilities in Camera Phone Purchasing Decisions
Figure 12. Importance of Bluetooth Capabilities in Camera Phone Purchasing Decisions
Figure 13. Importance of Digital Printing Capabilities direct from Camera Phone
Figure 14. Expected Camera Phone Owners by Age and Gender 2004 – 2007
Figure 15. Expected Number of Images Captured by Camera Phone Owners by Gender, 2004 – 2007
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