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Online Video Advertising: Promises and Challenges
eMarketer, Dec 2005, Pages: 28
Attention: Advertising Agencies, Marketers, ISPs and Telecoms, Broadcast, Cable and Satellite Providers, Entertainment, Information, Sports, Music and Movie Producers.
The Online Video Advertising report explains the dynamics that will drive advertisers to spend 'at least' $1.5 billion on online video ads by the end of the decade.
Key questions the 'Online Video Advertising' report answers:
- What types of advertisers should be looking to Internet video?
- When will online video advertising become mainstream?
- How important is video content on the Internet for the growth of video advertising?
- Is the Internet competing with TV, or are they complimentary?
- What factors stymie the usage of video for online advertising?
- And many more…
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