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Lotteries and Organised Gambling in China: Market Analysis
Access Asia Ltd., April 2003, Pages: 96
Gambling in China is effectively a national pastime. Despite the fact that few lotteries exist and virtually no other legalised gambling is permitted there are indications that the market will grow and flourish.
Indeed, lotteries, in the form of what is now called Keno, was first played in China 3,000 years ago to fund the building of the Great Wall. The first recorded lottery in Chinese history dates back to the Tang Dynasty and lotteries continued to occur sporadically until 1886 when the Chinese government decided that lotteries where a similar to robbery and prostitution and banned them. However, gambling continued throughout the country on a small scale and casinos flourished in the Treaty Ports and the International Settlement of Shanghai.
The success of Macau in attracting large numbers of Mainland Chinese to its casinos is one piece of evidence of the potential market. Chinese are also visiting casinos throughout Southeast Asia (destinations such as Thailand and Burma) and on trips to Europe and the USA.
Secondly, the incredible uptake of investing in stocks and shares is another indicator. Most analysts now consider that the Chinese general public’s adoption of share dealing is effectively a form of legalised gambling.
Additionally, the government can see the potential revenue windfalls from additional organised gambling in terms of licensing operators and collecting tax revenues from ticket sales for various social and sporting causes. Furthermore, in a largely cash orientated market it is an ideal form of parting consumers from their cash and allow for greater circulation of cash in the economy.
Finally, the government’s future strategy for lotteries and organised gambling in China remains unclear. However, there have been intimations from Beijing that it is considering liberalising the market somewhat to permit additional lotteries as well as the possibility of horse racing and casinos. The administration of lotteries has been officially handed over to the State Ministry of Finance and the State Council has called for greater efforts to develop lotteries.
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