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China VoIP Market Development 2005
Analysys International, Sep 2005, Pages: 80
Findings
Global VoIP Market
The increasing number of broadband subscription and broadband penetration rate has lain down a solid base for the VoIP services to build on. With user preferences changes, the broadband-based VoIP service is on track to speedy and prosperous development.
Due to VoIP services' advantages and promising development, most of the international regulatory policies on VoIP have already been lifted, or at least tend to be loosening. Although regulatory policies are no longer the key factor against the VoIP service development, most countries are still in the experimental phase in terms of VoIP service standardization and its competition against the traditional fixed telephone service.
After the development period of 2002 and 2003, the global VoIP market has continued to grow throughout 2004, with its sales revenue reaching $741 million and growth rate standing at 57%. We predict that the global VoIP market will increase steadily in 2005-2006 and a breakthrough will emerge in 2007 for the overall market
Chinese VoIP Regulator Restraints' Status and Development Trends
At present the Chinese government has not given a clear definition to VoIP service, which leads to the VoIP's absence in regulations and the non-presence of clear relevant management policies.
There are two opinions in regards to VoIP service classification, one based on telecom services and the other on value-added services. In recent times, however, it is planed that the VoIP service will be divided into two categories, 'Multiparty Communication' and 'IP-VPN service', for the management ease.
In the future, the most likely direction for regulatory VoIP service policy development is to manage the market according to the value-added service attributes, but imposing strict criteria on licensing market entry. Unsurprisingly, most of the market competition will be limited among several giants. We see the regulatory obstacles against VoIP service development will be removed in the foreseeable future.
Chinese VoIP Market
Since broadband users in China have built a sound foundation for the VoIP market development, the number of potential VoIP users may prove to be enormous; among the profession distribution, the VoIP development direction service is pointed at manufacturing industry, IT, finance & insurance, transportation/depository.
The Chinese VoIP market value chain can be divided into two layers and three territories. The main sectors involved include equipment providers, technology providers, platform providers, solution providers, operators, service providers, application providers, service agents and end users.
After going through the technology infancy phase, the Chinese VoIP service market has taken the initial development ride, service volume totals 13 billion minutes and the growth rate reaching 171%. There is even more to come for the VoIP market. A huge market boom is anticipated to emerge in 2007, with the overall service volume rising to as high as 324 billion minutes and the growth rate increasing to 241%.
At present, the domestic VoIP service providers can be classified into four groups: conventional operators which possess nation-wide networks, experienced instant messaging service provider, internet service provider with large customer base, virtual operator of broadband network resources with direct-access customer base.
Influential Factors for Chinese VoIP Market Development
Market Drivers
- Continuous development of technologies
- Ceaseless increase of customer demands
- Low cost of VoIP services
- Promotions from non-operational service providers
Market Hindering Factors
- Current severe regulatory policies
- Replacement of VoIP by voice service
- Protection of fixed telephone service by conventional operators
- Short of application content for VoIP value-added services
Suggestions
Suggestions for Conventional Operators
- Undergo technological and service reserves
- Implement the brand differentiation strategy
- Correctly position products
- Drive the broadband access service
- Seek collaborations, mergers and acquisitions
Suggestions for Unconventional Operators' Service Providers
- Keep close collaboration with conventional operators
- Search for service development routes in policy loopholes
- Master the advanced mature VoIP technologies
- Develop VoIP value-added services actively
Suggestions for Startup Firms
- Restlessly advance the collaboration with conventional operators
- User base expansion strategy: enterprise users — individual VAS users — family users
- Take advantage of service provider's current resources
- Cut in to the market during its development phase
- Obtain entry into the market through collaboration, capital injection, stock purchasing and etc
Research Methodology
We arrive at corresponding conclusions mainly through analyzing primary and secondary market information.
The primary information mainly comes from sampling the major manufactures or agents of channels and end users
- In-depth Interviews with major manufacturers
- In-depth interviews with major agents of channels, distributors and retailers
- Sampling of end users
The secondary information is mainly public information that comes from the following sources:
- Information in the industry's public domains.
- Opinions vended by senior industry experts
- Data and information provided by relevant government departments
- Related economic data
- Annual and quarterly reports of enterprises
- Interviews with product users
- Financial analysis and reports by financial analysts
- Information from the Internet
- Our International database
Due to the fact that we depend on the information obtained through interviews with manufacturers and or channels to reach its conclusion on market scale, the data provided by manufacturers on the types of products they offer, their operating revenues and marketing activities shall have a considerable impact on the final analysis of the reports.
The data reported is obtained after repeated crosschecks. We are confident that the reported data is accurate and meaningful.
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