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Viewing report
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Mobile Entertainment: The Rise of the Very Small Screen
eMarketer, Jan 2006, Pages: 22
Impetus
US Consumers Who Watch TV Programming on Their Mobile Phone*, 2005, 2006 & 2009 (in millions and as a % of mobile phone subscribers)
Overview
Issues & Questions
The Outlook
Implications for Your Business
A. The US Mobile Market
Worldwide Mobile Phone Subscribers, 2004 & 2005 (in billions)
Mobile Phone Subscribers in the US, 1996-2005 (in millions)
Mobile Phone Subscribers in the US, 2005-2009 (in millions and as a % of population)
Mobile Operators' Wireless Data Revenues in Japan, Western Europe and the US, 2004 (as a % of total mobile services revenues)
3G Mobile Phone Subscribers Worldwide, 2005-2010 (in millions)
Mobile Service Revenues* in the US, 2001-2005 (in billions)
Service and Data Average Revenue per User (ARPU) among US Wireless Carriers, Q3 2004-Q3 2005 (in dollars and as a % change)
B. Market Potential
Revenue Projections
Mobile Content Revenues in North America, 2005 & 2009 (in billions)
Mobile Infotainment Revenues in North America, by Type, 2010 (in millions)
US Mobile Consumer Application Revenues, 2009 (in billions and as a % of total revenue)
Current Usage
Mobile Content and Applications Used by US Mobile Subscribers, October 2005 (in thousands and as a % of US mobile subscribers)
Mobile Data Applications Used by US Mobile Phone/Internet Users, 2004 (as a % of respondents)
North American Mobile Phone Users' Level of Agreement with the Statement 'I Will Only Use My Mobile Phone to Make and Receive Calls', 2005 (as a % of respondents)
Consumer Interest
Top-Selling Mobile Phone Handsets in the US, Q3 2005
Top 10 Mobile Phone Models Searched for by US Internet Users, Four weeks ending October 29, 2005 (by share of all Internet searches)
Importance of Select Mobile Features/Services according to US Mobile Device Owners, 2005 (on a scale of 0-7)
Phone Features that US Adult Mobile Device Users Currently Have or Believe Are 'Very Important' to Have on Their Next Phone, August 2005 (as a % of respondents)
US Online Consumers* Interested** in Select Mobile Broadband Services, March 2005 (as a % of respondents)
US Adult Subscribers of Mobile Data Packages, by Age, Q1 & Q2 2005 (as a % of mobile phone subscribers)
Mobile Services Used by US Mobile Phone Users, by Age, Q4 2004 & Q1 2005 (as a % of respondents)
Desired Mobile Phone Features among US Teens, 2005 (as a % of respondents)
Percent of Mobile Phone Users Worldwide Using Multimedia Phones*, by Age, 2004 & 2005
C. Mobile TV and Video
Mobile TV/Video Content Offered by Select US Wireless Operators, 2005
Revenues
Mobile TV Subscription Revenues Worldwide, 2005 & 2010 (in millions)
US Mobile Video Services Revenues, 2004 & 2009 (in millions)
Mobile Video Infotainment Revenues in North America, 2005 & 2010 (in millions)
Mobile Video Infotainment Revenues in North America, by Category, 2010 (in millions)
Subscribers
US Consumers Who Watch TV Programming on Their Mobile Phone*, 2005, 2006 & 2009 (in millions and as a % of mobile phone subscribers)
Consumer Interest and Attitudes
Mobile Phone Users Who Would Be Willing to Pay to Watch Broadcast TV Channels on Their Phone, by Age and Country/Region, 2005 (as a % of respondents)
Average Number of Hours per Week that Consumers in Select Countries Worldwide Spend Watching TV, 2005
Types of Mobile Content that US Online Households Are Interested in, by Age, 2005 (as a % of respondents)
Type of TV Programs that Mobile Phone Users* Worldwide Would Be Most Interested in, by Age, 2005 (as a % of respondents)
Programming Strategies
Willingness to View Mobile Video among US Mobile Subscribers, September 2005 (as a % of respondents)
Marketing Opportunities
Internet Video Ad Spending in the US, 2005, 2007 & 2009 (in millions)
Likelihood of Purchasing Mobile Video Clips among US Online Consumers*, by Price, March 2005 (as a % of respondents)
D. Mobile Music
The iPod Challenge
Worldwide Mobile Music Revenues, by Type, 2009
Consumer Usage and Attitudes
Mobile Phone Subscribers in the US and Europe Who Have Music Phones, Q1 2004 & Q3 2005 (as a % of respondents)
US Digital Audio Listeners, by Type, 2004-2010 (in millions)
Desired Mobile Phone Features among US Teens, 2005 (as a % of respondents)
US Teens and Consumers Who Are Interested in Purchasing an MP3-Capable Phone, 2005 (as a % of respondents in each group)
Mobile Phone Services on which US Teens Would Spend Additional Money, 2005 (as a % of respondents*)
Locations Where Consumers in Select Countries Worldwide* Listen to Music on Their Mobile Phones, July-August 2005 (as a % of respondents)
E. Lessons from the Ringtone Business
US Ringtone Revenues, 2003, 2004 & 2009 (in millions)
US Ringtone Sales, 2003-2005 (in millions)
Worldwide Mobile Ringtone Revenues, by Type, 2004 & 2008 (in billions)
Type of Content for which US Mobile Phone Consumers Currently Pay, September 2005 (as a % of respondents)
Types of Entertainment Content that US Mobile Phone Owners Have Downloaded to Their Mobile Phones, 2005 (as a % of respondents)
US Mobile Phone Owners Who Have Downloaded Ringtones, by Age, 2005 (as a % of respondents in each group)
Number of Ringtones that US Teen Mobile Phone Users Have Downloaded in the Past Three Months, September 2005 (as a % of respondents)
US Ringtone Purchases, by Gender, Q3 2005 (as a % of total revenue)
Customers who bought this item also bought
Mobile Europe
Mobile Message Marketing
Mobile Social Networking: Connecting to Consumers
Mobile Search: Clash of the Titans
Mobile Brand Advertising
Mobile Music: Mixing It Up, May 2007
Mobile Phones and Phone Service - US - August 2006
Japan: Marketing to a Mobile Society
Mobile Social Networks
US Mobile Broadband and Mobile Internet: Content, devices and forecasts, 2009-2015
Worldwide Mobile Video Infrastructure
Mobile Phones in the United States 2008
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