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The UK Online Report
eMarketer, Jan 2006, Pages: 15
The tourist images of the British Isles may still be somewhat stodgy and traditional, raising a pint in a cheery pub, the chiming of Big Ben and the Queen's Guards, but there is nothing old fashioned about the way the nation has taken to the Internet. Savvy Brits with fast connections are doing more of everything online, especially shopping.
Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.
The UK Online report tracks the many changes Internet adoption has brought about in the social and commercial life of Britain. Already, beyond buying groceries and downloading television shows, the UK citizenry now registers to vote, pays traffic tickets and soon will be able to fill prescriptions online.
Based on input from a wide array of researchers, the report looks ahead to project the next stage of Internet evolution and the impact it will have on the Queen's subjects—as well as many of Britain's leading businesses.
Key questions the 'UK Online' report answers:
How many people will be online next year?
How has increased broadband Internet access changed usage?
What do UK Internet users do that differs from other markets?
What are advertisers spending online?
And many more…
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