$2.5 billion in 2005 worldwide revenues confirms that mobile gaming is more than a fad. Simple puzzle games dominate and it is unclear whether mobile gamers will play the more sophisticated games available on newer handsets. Nevertheless, the market is growing around the world, particularly in the US.
Attention: Content Providers, Telecoms, Handset Manufacturers, Advertisers and Marketers.
The Mobile Gaming brief analyzes the factors driving the growth of this market—and how its development will affect other channels. The potential value of the mobile gaming market goes beyond the dollars earned from sales of games themselves. Users who play games on their phones spend more money on wireless phone services overall, and in-game ads and the branding power of games will make mobile gaming a strategically important tool for advertisers and marketers.
Key questions the 'Mobile Gaming' brief answers: - How large is the market for mobile games? - What types of games bring in the most revenue? - Who plays games on their phone? - What is the advertising potential presented by mobile gaming? - And many more…
