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Mobile Commerce Strategies: Ticketing, Retail, Payment & Security (2nd Edition)
Juniper Research, Jan 2006, Pages: 185
Mobile Commerce Strategies provides a thorough examination and evaluation of current themes and trends, building on those outlined in the original version of this report. Extensive interviews with leading companies are reconciled with published market data and existing industry analysis to provide a clear guide to the emerging market for mobile commerce services and technologies. With particular emphasis given to mobile ticketing, mobile retail and the payment and security services that allow all of this to happen.
Market Projections 2005-2010 forecasts across seven regions of the world, including total revenues for mCommerce & major mCommerce application sectors; Forecast industries include: Mobile retail, mobile ticketing & mobile payments; Sector projections include mobile transaction volumes/ values & average revenue per user.
Sector Focus Particular emphasis on the activities & strategies of the main players in the industry, including mobile operators, infrastructure companies, handset & mobile applications and security vendors, as well as banks & credit card companies; Examination of the challenges facing these companies, with key company profiles.
Key Interviews Comprehensive and unique insight into the minds of movers and players in the mCommerce industry.
Key Benefits
- A unique source of research, analysis and data in mobile commerce. - Practical analysis of the emerging opportunities available to vendors, operators and content providers. - Unique insights from interviews with leading operators, vendors and consultants. - Benefit from fresh thinking and an intelligent market assessment from a respected thought leader.
Key Interviews Include:
British Airways - George Stennes, Head of Investor Relations MasterCard - Simon Pugh, Senior Vice President O2 - Neil Poundall, mCommerce Manager Research In Motion (RIM) - David Yach, Senior Vice President Upaid - Ashley Ward, CEO
...and many more
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