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The Changing Patient-Physician Relationship Part 2: the Physicians Perspective
Datamonitor, Jan 2006, Pages: 39
ACTION POINTS
Outline of the brief 6
Two key things you need to know about the changing patient-physician relationship 6
Physicians are increasingly sophisticated in the ways they use the Internet to practice medicine 6
Physicians are accustomed to patients inquiring about specific drugs and are in need of online tools to respond to this heightened role of consumers 7
Overview 8
A changing environment impacts relationships among patients, physicians and pharmaceutical companies and forces all players to be involved in creating health networks that form strong healthcare brands 8
Physicians’ perception of the Internet’s role in delivering patient care 9
The Internet is an important tool and an integral part of physicians’ practices across all the major geographic markets in the US, Europe and Japan 9
Physicians’ use of the Internet is changing as they use online information in more sophisticated ways 10
The majority of surveyed physicians expect to adopt ePrescribing within the next 6 years 11
46% of surveyed physicians would like eSampling to complement traditional sample packets 12
Mobile technologies are likely to impact the way physicians perform several activities related to patient care 13
Although use of mobile technologies, such as tablet PCs and PDAs, is currently low among surveyed physicians… 14
…mobile technologies are gaining traction and have the potential to change the way physicians deliver patient care 16
Mobile solutions still suffer from a number technical factors that inhibit their adoption 17
Physicians’ perceptions of patient demand for online services 18
Physicians recognize that the Internet is driving patients to inquire about specific medications 18
With limits on direct-to-consumer advertising in the EU, other methods of advertising, such as disease websites, play a stronger role in those countries 20
According to physicians, services that are most in demand by patients include email communication with physician and online prescription refill requests 21
Physicians are in need of tools that will help them respond to patient demand for disease or treatment information 23
Physicians’ response to patient demand for online services 24
Top 5 online services in demand by patients according to physicians, across the major geographic markets 24
Physicians need tools to help them implement services to meet their patients’ demands 25
Patients’ information requirements drive physicians to provide the necessary services or recommend specific information sources 26
More than 50% of surveyed physicians would like to provide their patients with disease management or compliance tools 27
THE FUTURE DECODED
Physicians are increasingly sophisticated in the ways they use the Internet to practice medicine 29
Physicians’ behavior towards patients is changing: Physicians are becoming more receptive and accustomed to patients requests 30
Physicians are accustomed to patients inquiring about specific drugs and are in need of online tools to respond to this heightened role of consumers 32
APPENDIX
List of Figures
34
Research methodology 36
References 36
Future readings 37
SPP writing team 39
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