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Mobile Imaging Services--Focusing on the User Experience
In-Stat/MDR, Dec 2005, Pages: 44

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  Table of Contents  
  Summary  
    
    
   
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Executive Summary

Introduction
- Experience vs. Hope
Disappointment: Using the Carrier Network
Disappointment: Sending Pictures to PC
Disappointment: Printing
- Carrier and Handset Preferences
- Current Handset Ownership Brand Choice
Handset Replacement Schedule
Spending on Current Handset
- Spending on Next Handset
- Purchasing Profiles
Use of Other Mobile Data Services

Carrier Strategies
- Alltel Corporation
- Cingular Wireless
- Nextel Communications
- Sprint PCS Wireless
- T-Mobile USA
- U.S. Cellular Corporation
Verizon Wireless

Vendor Profiles
- Adobe Systems, Inc.
- Eastman Kodak Company
- Fuji Photo Film USA
- Hewlett-Packard
- Microsoft
- Nokia
- Sony Ericsson
Conclusions

Forecasts
- Forecast Drivers
Baseline
Definitions
- Optimistic Forecast
- Expected Forecast
- Pessimistic Forecast

Appendix 1: Methodology

Appendix 2: Consumer Mobility Survey Questions

List of Tables
Table 1. Timeframe for Handset Replacement
Table 2. Spending on Current Handset
Table 3. Expected Spending on Next Handset
Table 4. Use of Other Non-Voice Services
Table 5. ALLTEL Messaging and Imaging Pricing
Table 6. Cingular Messaging and Imaging Pricing
Table 7. Nextel Messaging and Imaging Pricing
Table 8. Sprint PCS Messaging and Imaging Pricing
Table 9. T-Mobile Messaging and Imaging Pricing
Table 10. USCellular Messaging and Imaging Pricing
Table 11. Verizon Wireless Messaging and Imaging Pricing
Table 12. North America Imaging Users and Revenues—Optimistic Forecast, 2005–2010
Table 13. North America Imaging Users and Revenues—Expected Forecast, 2005–2010
Table 14. North America Imaging Users and Revenues—Pessimistic Forecast, 2005–2010

List of Figures
Figure 1. Actual vs. Desired Use of Camera Phone Images
Figure 2. Topology of the Mobile Imaging Ecosystem
Figure 3. Actual vs. Desired Use of Camera Phone Images
Figure 4. Carrier Preferences for Imaging Users (Camera and Camcorder Phone)
Figure 5. Current and Desired Handset Features
Figure 6. Handset Brand Preferences for Imaging Users
Figure 7. Timeframe for Handset Replacement
Figure 8. Spending on Current Handset
Figure 9. Expected Spending on Next Handset (base: Plan to purchase new handset within two years)
Figure 10. North America Picture Message Users: Forecast, 2005–2010
Figure 11. North America Imaging Revenues: Forecast, 2005–2010
Camcorder phone,MMS,ARPU,Consumer Mobility Survey,Camera phone




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