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Instant Messaging (IM) - Evolving Into A Multimedia Hub
IDATE, Jan 2006, Pages: 110

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  Table of Contents  
    
    
    
   
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1. Executive summary

2. Basics of IM
2.1. Definition
2.2. Evolution of features
2.3. Club effect
2.4. Operating architecture
2.4.1. 'Client – server' model
2.4.2. 'P2P hybrid' model

3. Fixed IM consumer market
3.1. Market overview
3.2. Main characteristics of offers
3.2.1. Product features
3.2.2. Price
3.2.3. Other elements
3.3. Use and behavior patterns
3.3.1. IM in France
3.3.2. IM in the United States
3.3.3. IM in South Korea
3.4. Competitive structure/Ecosystem
3.4.1. Global overview
3.4.2. IM of major portals
3.4.3. MSN
3.4.4. Yahoo!
3.4.5. AOL
3.4.6. ISP IM strategy
3.4.7. New players: Skype, Google and community portals
3.4.8. Multi-protocol clients
3.5. Challenges and perspectives
3.5.1. Integration with the Web and other media
3.5.2. Interoperability of fixed IM services
3.5.3. The battle of portals for multimedia
3.5.4. Voice over IP on IM
3.5.5. SPIM and security

4. Mobile IM consumer market
4.1. Fixed to mobile transition
4.1.1. Message streams
4.1.2. Application
4.1.3. IMPS protocol
4.1.4. Push-to-Talk
4.2. Main characteristics
4.2.1. Product features
4.2.2. Invoicing/rates
4.2.3. Other elements
4.3. Use and behavior patterns
4.3.1. Mobile IM in France
4.3.2. Mobile IM in the United States
4.4. Mobile IM's ecosystem
4.4.1. Fixed Internet portals
4.4.2. Mobile operators
4.4.3. Equipment manufacturers: mobile infrastructure and devices
4.4.4. Specialized software vendors
4.5. Challenges and perspectives
4.5.1. Development of mobile IM via portals
4.5.2. Interoperability for mobile IM
4.5.3. Business model
4.5.4. New services

5. Instant messaging in business
5.1. Use and behavior patterns
5.1.1. Market overview
5.1.2. IM penetration in the business sector
5.1.3. Uses of IM in business
5.2. Competitive structure
5.2.1. Market overview
5.2.2. Consumer portals
5.2.3. Microsoft
5.2.4. IBM
5.2.5. Jabber
5.2.6. Groupware: alternative offers
5.2.7. Additional solutions
5.2.8. Specific solutions
5.2.9. Mobile solutions
5.3. Challenges and perspectives
5.3.1. Implementing IM in business
5.3.2. Adding presence to business applications

6. Annex
6.1. Some major events during the first semester of 2005
6.2. Technical elements

List of tables
Table 1: Comparison of instant messaging for consumer market
Table 2: Penetration of instant messaging in the United States in 2004 according to age
Table 3: IM functions deemed the most important
Table 4: Use of alternative functions
Table 5: Time spent on IM applications in the United States in 2004
Table 6: Multi-task applications
Table 7: Primary IM providers in the United States in 2004
Table 8: IM users in the United States in 2004
Table 9: Primary IM and chat providers in Europe in 2004
Table 10: ISP's IM offers in Asia, Europe and the United States
Table 11: Interoperability between primary clients and consumer market instant messaging
Table 12: Examples of mobile IM services invoiced on the basis of SMS
Table 13: Examples of mobile IM services invoiced on the basis of a mobile service
Table 14: Attraction of mobile services according to age
Table 15: Main places for mobile IM use
Table 16: Mobile IM offers from North American operators
Table 17: Mobile IM offers from Western Europe
Table 18: Penetration rate for horizontal applications according to activity sector in France for SME
Table 19: SWOT analysis matrix for instant messaging in enterprises

List of figures
Figure 1: Instant messaging compared with other communication applications
Figure 2: Client/server model
Figure 3: 'P2P hybrid' model
Figure 4: Daily IM message traffic in the world (in billion)
Figure 5: Examples of avatars and possibilities for personalization
Figure 6: Example of integrated functions in IM
Figure 7: Rate of use for Internet services in France
Figure 8: Penetration of instant messaging in France in 2004 according to age
Figure 9: Level of use for instant messaging in the United States
Figure 10: Example of multi-task use
Figure 11: Preferred way of communication among teenage Americans
Figure 12: File exchange via instant messaging for teenagers and adults in the United States
Figure 13: Example of instant messaging terminal
Figure 14: Examples of personalization in South Korea
Figure 15: IM's competitive landscape
Figure 16: Primary IM providers in South Korea in 2005
Figure 17: Main players in instant messaging for consumer market Internet
Figure 18: Example of personalized advertising
Figure 19: Parts of the IM market in France since mid 2004
Figure 20: Yahoo! Messenger Interface
Figure 21: Example of IM use with the radio
Figure 22: ICQ Interface
Figure 23: AIM 'TRITON' Prototype
Figure 24: ' BT Communicator' Interface
Figure 25: iChat Solution
Figure 26: Example of IM integration on a Web page
Figure 27: IM application on television
Figure 28: Example of a toolbar as a multimedia hub
Figure 29: Diagram of IMPS protocol
Figure 30: Example of mobile IM solution via client software
Figure 31: Level of use and interest for specific mobile services
Figure 32: Interest and use of mobile IM in France in 2004
Figure 33: Mobile IM ecosystem
Figure 34: Partial transformation of the SMS economy
Figure 35: Example of mobile IM use as a multimedia hub
Figure 36: Professional IM use in companies in the United States in 2005
Figure 37: Distribution of IM use at work/home for the United States
Figure 38: Use of instant messaging in business
Figure 39: Rate of instant message exchange archiving in business early 2004
Figure 40: Position for professional IM players
Figure 41: Microsoft's IM strategy
Figure 42: Diagram 47=Word and Office Communicator
Figure 43: Integrating presence in Outlook
Figure 44: Detecting presence in Lotus Domino 7
Figure 45: Example of integration in the distribution sector
Figure 46: Example for the financial reporting sector
Figure 47: IM communication application use
Figure 48: Jabber Architecture
Figure 49: Groupwise Messenger Interface
Figure 50: Sun Java System Instant Messaging client Interface
Figure 51: Development of instant messaging in businesses
Figure 52: Example of IM contextualization

List of boxes
Box 1: China's situation
Box 2: IMVU
Box 3: MSN UK and Shrek 2
Box 4: Orange's and SFR's mobile IM are interoperable
Box 5: The example of the Radianz Company
Box 6: The example of the Arcelor Company




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