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Vitamins and Dietary Supplements in China
Euromonitor International, Sep 2009, Pages: 55
Vitamins and dietary supplements account for the lion’s share of nutritionals in China, representing almost 80% of total value sales in 2008. Rising disposable incomes and growing awareness of personal well-being are underpinning the robust growth of vitamins and dietary supplements, which stood at 8% in current value terms in 2008. The hectic pace of life and rising stress, along with unbalanced diets, have also contributed to rising demand for vitamins and dietary supplements. Among all vitamins, multivitamins, thanks to its comprehensive benefits, witnessed the fastest growth in 2008, at 11% and account for almost three quarters of total vitamins value sales.
The Vitamins and Dietary Supplements in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change
Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the vitamins and dietary supplements industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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