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Viewing report
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Ebpp and the Consumer: The Yankee Group &rsquo s 2002 Technologically Advanced Family Survey
Yankee Group, The, Jan 2003
Marketing electronic bill presentment and payment (Ebpp)to consumers is at an all time high these days with companies across the entire communication industry looking to push consumers to the Web. Reducing churn,lowering expenses, creating new marketing channels, and increasing satisfaction with customer service, are all benefits that can be derived from service providers deploying Ebpp solutions. The hard part becomes convincing consumers to change their bill reviewing and payment habits. The Yankee Group conducts a survey every year of consumer interest in communications products and services. 2002 marks the 17th anniversary of the Yankee Group 's Technologically Advanced Family (TAF) Survey. Exhibit 1 illustrates survey results from 2002 for consumer habits in viewing and paying bills online. As seen in this exhibit, Internet and credit card services have the greatest percentage of their customers viewing and paying their bills online.
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