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The Future of European Food and Drinks Retailing: Implications of Fast Growth Formats and Private Label For Brand Manufacturers
Business Insights, Feb 2006, Pages: 130


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Explore why private label development and format diversification will occur in European food and drink retailing over the next five years with this new management report.

The leading food and drink manufacturers are experiencing major pressure on their brands, as factors such as consolidation, intense price competition and private label development impact growth and success in the European food and drinks market.

The Future of European Food and Drinks Retailing is the definitive guide analysing retail market value, future store formats, growth and future of private label brands across Europe and the implications for brand owners.

Discover which retailers will be the most successful over the next five years and assess the threat they pose to brand manufacturers.

Reinforced by the latest industry opinion survey of executives from leading food and drinks companies, identify the countries where retailers are pioneering in new formats and expanding private label.

Hot issues covered in the report

The food and drinks retail market has become polarized as many customers migrate to the value-led part of the market and premium goods are becoming more accessible for consumers, creating a squeeze on mainstream brands from discount and premium private labels.

To appeal to a wider range of consumers, discounters are making their offer more sophisticated by expanding fresh produce and introducing brands in store. Discounters are forecast to significantly increase market share in the UK, Poland and the Czech Republic over the next 5 years.

One of the least consolidated markets in Europe, Italy, presents considerable opportunity for retailers. However, there are barriers to market growth and acquisition of a market leader is likely to be the only feasible route to market.

This new report will provide you with...

- Exclusive in-depth industry executive surveys, outlining key opinions on the current and future trends affecting European food and drinks retailing. Understand how executives from manufacturers including Cargill, General Mills, Unilever, Kraft and Valio see retailer strategy and manufacturer response developing in the next five years.

- Analysis of new product development in private labels and leading brands using the latest Productscan data allowing specific identification and contemporary examples of the most innovative retailers (Tesco and Carrefour) and brand manufacturers (Nestle and Kronenbourg) in the European food and drinks market place.

- The latest in-house quantitative market data underpinning the key changes in European food and drinks retailing with specific focus on overall market value and share, private label share and changes in grocery shelf space.

- Country specific analysis on the development in convenience and discount food and drinks retailing over the next five years, highlighting growth opportunities in each European country.

Benefit from the expert insight and analysis enabling you to...

- Understand how format diversification is creating product opportunities by using our proprietary industry opinion survey and most recent in-house market data.

- Increase your market share by identifying major growth opportunities from our analysis of discounter pressure and private label development by country.

- Identify the most innovative food and drink manufacturers and discover how they are developing their strategies to combat the threat of discounting.

- Use our actionable recommendations to counter the threat from private label and safeguard your competitive position in the next five years.

Your questions answered...

- How will the diversification and growth of private label impact brand manufacturers?
- What countries will experience the biggest increase in market share of discounters and convenience stores?
- What is driving the increase in discount and premium private labels and what can manufacturers do in response to the growing threat of discounting and private label?
- What types of private label will drive the market forward over the next 5 years?
- Which European food and drink retailers are leading private label innovation and how can you adopt similar strategies for success?

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