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Radio Surrenders to the Digital Dashboard
Yankee Group, The, Jan 2003

  Description  

  Table of Contents  
    
    
    
   
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I. Introduction
The New Mobile Consumer

II. A Spectrum of Mobile Media Consumers and Applications
Targeting Consumer Behaviors

III. Satellite Radio: Precariously Positioned

IV. Digital Radio: Broadcasters Fight Back, but Slowly

V. Pre-recorded and Internet Media: New Formats for New Behaviors
DVD-Audio and Super Audio CD
DVD Video
MP3 Playback, Hard Drives, and Home Networks
Dominating the Dashboard?

VI. Recommendations for Marketing to the Increasingly Complex

and Competitive Digital Dashboard
Automakers
Solution Developers
Aftermarket Manufacturers and Retailers

VII. Further Reading


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