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College Students Online: Social Networks and the Net Generation
eMarketer, March 2006, Pages: 22
Like no generation before them, today's college students are using technology to express themselves, interact with one other and discover what's cool. Why should marketers care? There are upwards of 15 million university Internet users in the US alone, and they are an active online audience.
Attention: Marketers, Advertising Agencies, Retailers, Online Content Sites, Educators, Political Marketers and Government Agencies.
Emarketer's College Students Online report looks at the reasons why social networking has taken college-age students by storm, verging on an obsession on many campuses, and what the phenomenon means for marketers now, and for generations to come.
After all, while the opportunities may be immense, so are the possible pitfalls.
Despite its popularity, social networking is still an ad vehicle work in progress and faces challenges including privacy and safety concerns and the potential for backlash from colleges and universities.
Key questions the 'College Students Online' report answers:
- How are college students using the Internet and mobile phones?
- Why is social networking so popular?
- What marketing opportunities does social networking offer?
- How will students use technology after graduation?
- And many more…
The College Students Online report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed business decisions.
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