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Online Dating: WhoseSpace?
eMarketer, March 2006, Pages: 8
Online dating was one of the few paid content success stories of the dotcom boom. Now, social networking sites such as MySpace offer free online dating to millions. Are dedicated online dating sites losing potential subscribers to these sites? What are they doing to keep existing users and find new ones?
Attention: Marketers, Advertising Agencies, Dating and Social Networking Sites and Portals.
The Online Dating report explores the evolving world—and business—of dating and socializing on the Internet.
As recently as 2003, the total revenue generated by online dating sites was growing at more than 70% annually. But today online dating is a mature, and crowded, market. Sites now specialize in matching people of specific races, religions, interests and professions, and there are multiple sites competing in each of these niches.
Now another online movement is rising as a competitive threat to online dating sites. Social networking sites such as MySpace.com and Friendster offer online dating as one of the ways people may connect and communicate—and they are free.
Key questions the 'Online Dating' report answers:
- Do online dating sites actually compete with social networking sites?
- Which sites of both types are getting the most traffic?
- Which strategies are online dating sites using to convert browsers into subscribers?
- And many more...
The Online Dating report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make smart, timely business decisions.
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