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Automotive Online: Gearing Up for Greater Spending
eMarketer, March 2006, Pages: 21
The automotive industry is the largest advertiser in the world, and almost 70% of consumers use the Web at some point in their automotive purchases. However, among the top 10 auto manufacturers, online advertising accounted for only 2.5% of their total ad spending in January–November 2005—but a surge is coming.
Attention: OEMs, Dealers, Parts Suppliers, Technology Vendors, Consultants, Marketers and Advertising Agencies.
Emarketer's Automotive Online report analyzes the trends and rationales that are powering the auto industry to drive online.
No more spinning wheels. Automotive advertisers are finally gearing up for an online advertising surge – and the increased online spending will come at the expense of other media.
Key questions the 'Automotive Online' report answers:
- Where are automakers spending their advertising budgets?
- How well does behavioral targeting work in the automotive industry?
- In what ways do consumers use the Internet to buy cars?
- Does the online experience influence consumer decision-making?
- And many more…
The Automotive Online report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to keep up with the latest trends and succeed online.
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