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The Definitive Guide To GPS, RFID, WiFi, and Other Wireless Location-Based Services
Mind Commerce LLC, Sep 2009, Pages: 427
1. Introduction
1.1. Overall Purpose
1.2 What are Wireless Location-Based Services (LBS)?
1.3 Why Are Location-Based Services Important?
1.4 What is The Difference Between Wireless and Wireline LBS?
1.5 The North American LBS Forecast - Revenue, Hot Applications, and Why
1.6 What is The Global Positioning System (GPS), and Why Is It Such An Important Part of Location-Based Services?
1.6.1GPS Overview
1.6.2Why GPS is Important For LBS
1.6.3 'Conventional' GPS versus Assisted-GPS
1.6.4Why GPS alone is not enough
1.6.4.1 GPS-Based versus Network-Based Location Determination
1.6.4.2 RFID
1.6.4.3 Location-Enabled Wi-Fi/802.11x
1.7 The Future of GPS
1.7.1Galileo
1.7.2QZSS
1.7.3Beidou/Compass
1.7.4GLONASS
1.8 A Quick (and Humorous) Profile of The Evolution of LBS in the U.S, and Why It Took So Darn Long...
1.9 What took so long?
1.10LBS Opportunity Overview
1.11Why LBS Applications Fail
2. 2009-2012 LBS North American Forecast and Market Drivers
2.1 North American Forecast
2.1.1Analysis
2.1.2Bottom Line
2.2 United States/Canada/ Forecast and Market Drivers
2.2.1United States
2.2.2Canada
3. The LBS Ecosystem
3.1 Overview
3.2 Map Data Providers
3.2.1Overview
3.2.2Map Data Components
3.2.2.1 Attribute Data
3.2.2.2 Feature Representation
3.2.2.3 Spatial Relationships and Analysis
3.2.2.4 Coordinate Systems and Map Projection
3.2.2.5 Spatial Data Encoding
3.2.2.5.1 Vector Data
3.2.2.5.2 Raster Data
3.2.2Key Players
3.2.2.1 NAVTEQ
3.2.2.2 TeleAtlas
3.2.2.3 Specialty Data Providers
3.2.2.3.1 AirSage
3.2.2.3.2 Clear Channel Communications
3.2.2.3.3 Dash Navigation
3.2.2.3.4 Inrix
3.2.2.3.5 NAVTEQ/Traffic.com
3.2.2.3.6 Westwood One/ Metro Networks
3.3 Geospatial/Location Platform Providers
3.3.1Overview
3.3.2Key Players
3.3.2.1 Autodesk (Now part of Telecommunications Systems)
3.3.2.2 deCarta
3.3.2.3 Google Maps
3.3.2.4 Networks in Motion (NIM)
3.3.2.5 Skyhook Wireless
3.4 Application Providers
3.4.1Overview
3.4.2Key Players
3.4.2.1 Enterprise Applications
3.4.2.1.1 Smarter Agent
3.4.2.1.2 Zoospi
3.4.2.2 Navigation
3.4.2.2.1 TeleNav (Supplier to Carriers)
3.4.2.2.2 Telmap
3.4.2.2.3 Portable Navigation Devices (e.g. Garmin, Tom Tom, Magellan, Trimble)
3.4.2.3 Safety and Security (includes Family Finder)
3.4.2.3.1 AEN911
3.4.2.3.2 Wavemarket
3.4.2.4 Social Networking
3.4.2.4.1 DialPlus
3.4.2.4.2 Loopt
3.4.2.4.3 TEN23 (Spotjots)
3.4.2.4.4 Whrrl
3.5 Devices
3.5.2Overview
3.5.3Key Players
3.5.2.1 Nokia
3.5.2.2 Research In Motion (Blackberry)
3.6 LBS-Related Chipset Manufacturers
3.6.2Overview of GPS Chipset Dimensions
3.6.2Key Players
3.6.2.1 Qualcomm
3.6.2.2 Sirf (CDR)
3.6.3Key Trends/Predictions
3.7 LBS Aggregators
3.7.1Overview
3.7.2Key Players
3.7.2.1 Alcatel Lucent
3.7.2.2 Loc-Aid
3.7.2.3 ulocate
3.7.2.4 Useful Networks
3.7.2.5 WaveMarket
3.7.3Key Trends/Predictions
3.8 Carriers
3.8.1Overview
3.8.2Key Players
3.8.2.2 AT&T Mobility
3.8.2.2.1 Navigation (AT&T Navigator)
3.8.2.2.2 Family Finder (AT&T FamilyMap)
3.8.2.2.3 Social Networking (Loopt)
3.8.2.2.4 Mobile Resource Management (TeleNav and Xora)
3.8.2.3 Bell Mobility
3.8.2.3.1 Navigation
3.8.2.3.2 Famliy Finder (Seek and Find)
3.8.2.4 Sprint Nextel
3.8.2.4.1 Navigation (Sprint Navigator)
3.8.2.4.2 Family Finder (Sprint Family Locator)
3.8.2.4.3 Social Networking (Loopt)
3.8.2.4.3 Mobile Resource Manaqement
3.8.2.5 Telus
3.8.2.5.1 Navigation (TELUS Navigator)
3.8.2.5.2 Family Finder
3.8.2.5.3 Mobile Resource Management
3.8.2.6 T-Mobile
3.8.2.7 Verizon Wireless
3.8.2.7.1 Navigation
3.8.2.7.3 Family Finder (Chaperone)
3.8.2.7.4 Social Networking (Loopt)
3.8.2.7.5 Mobile Resource Manaqement
3.9 Location Infastructure Providers
3.9.1Andrews Corporation
3.9.2Broadcom
3.9.3OpenWave
3.9.4TeleCommunication Systems (TCS)
3.9.5TruePosition
4. Consumer LBS Applications
4.1 Overview
4.1.1The Navigation Platform: In-Vehicle versus Portable - Which will win?
4.2 Consumer/Children Safety and Security (Family Finder)
4.2.1Overview
4.2.2Key Requirements
4.3 Mobile Social Networking
4.3.1 Overview
4.3.2Key Requirements
4.4 Location-Based Mobile Games
4.4.1Overview
4.4.2Key Requirements
4.5 Location-Based Entertainment
5 Business and Government Opportunities
5.1 Functional Opportunities
5.1.1Mobile Resource Management (MRM)
5.1.1.1 Overview
5.1.1.3 Key Players
5.1.1.3.1 ActSoft
5.1.1.3.2 TeleNav
5.1.1.3.3 Xora (includes GearWorks)
5.1.2Mobile Asset Management (MAM)
5.1.2.1 Safety and Security
5.1.2.2 Complex Process Simplification
5.2 Business/Industry Vertical Opportunities
5.2.1Overview
5.2.2Agriculture
5.2.3Archaeology
5.2.4Consumer Products
5.2.5Construction
5.2.6Financial Services
5.2.7Health Care
5.2.8Insurance
5.2.9Manufacturing
5.2.10Media
5.2.11Medical
5.2.12 Outdoor Recreation and Management
5.2.13Public Safety (Beyond E911 or Consumer Safety Apps)
5.2.14 Real Estate
5.2.15 Retail
5.2.16 Security Services
5.2.17 Shopping Malls
5.2.18Stadium Management
5.2.19 Transportation
5.2.20 Utilities
5.2.21 Wireless E911
5.2.22 Zoo Management
5.3 Technology-Based Opportunities
5.3.1RFID Applications - Current and Future
5.3.1.1 RFID Issues
5.3.1.2 Bottom Line
5.3.2 Location-Enabled Wi-Fi/802.11x
5.3.2.1 Overview
5.3.2.2 Health Care
5.3.2.3 Manufacturing
5.3.2.4 Warehousing and Distribution
5.3.2.5 Campus Environments
5.3.3 Convergent Opportunities
5.3.3.1 Cellular/Wi-Fi
5.3.3.2 Cellular/RFID
6. Identifying LBS Opportunities
6.1 Niche versus 'Mass' Markets
6.1.1 The LBS Application 'Wheel'TM
6.1.2 The Case For Niche Markets
6.1.2.1 Functionality Packaging
6.1.2.1.2 Device Selection
6.1.2.1.3 Map Data Selection
6.1.2.1.4 Network Architecture Design
6.1.2.1.5 Location-Determination Method Selection
6.1.2.1.6 Business Model Design
6.1.2.2 Niche Product Marketing
6.1.3The (Lesser) Case For Mass Markets
6.1.4 WHY LBS APPLICATIONS FAIL! (Continued)
6.1.4.1 Poorly Identified Opportunities
6.1.4.2 Poorly Articulated Customer Value Proposition
6.2 LBS Opportunity Psychology
6.2.1 'Want' Versus 'Need' (Discretionary versus Necessity)
6.2.2 First To Market versus Fast Follower. Which To Choose?
7. How To Market Location-Based Applications
7.1 WHY LBS APPLICATIONS FAIL (continued)!
7.2 Packaging The Value Proposition
7.3 Leveraging Your Partners
Appendices
A. LBS Positioning Determination Technologies - GPS and Terrestrial-Based Technologies
B. About the Author
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