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Viewing report
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Mobile TV in China: Heading for the Promised Land
In-Stat/MDR, Jan 2006, Pages: 52
Mobile video has become important to both telecom operators and broadcasters looking for new services to generate new revenue in China. In its Eleventh Five-year (from 2006 to 2010) Plan of the telecom sector, China has placed much emphasis on 3G and mobile TV services, and for the broadcast sector, IP TV and mobile TV are also marked as hot spots in next five years.
Telecom operators in China have developed a clear business model for streaming mobile video services over a 2.5G or 3G network. However, broadcast technology, due to the different regulatory bodies and operation, is still in a state of flux with regard to regulations, technology adoption and business models.
We feel that with the development of clear business models, appropriate content, available and affordable terminals and cooperation between telecom operators, broadcasters and regulatory bodies that this market could become key for China’s telecom market. As the government is pushing for widespread Mobile TV availability for the 2008 Olympics, we are looking for some solid subscriber numbers in 2008 and 2009. This report discusses regulatory issues, business models, case studies, market drivers and barriers, and subscriber forecasts. Vendor side information and market views are augmented by end-user research collected from 488 consumer respondents.
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