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Search Marketing: Spending and Metrics
eMarketer, Pages: 28
As Google goes, so goes the search marketing industry. However, reduced growth rates do not indicate a slump in a market that has more than trebled in size in the last three years. Furthermore, competition is catching up – ensuring several more years of robust growth.
The Search Marketing report looks inside this sometimes challenging, often perplexing – but always exciting – online marketplace.
After three-figure growth rates earlier in the decade, paid search ad spending in the US will increase by 26.2% this year, somewhat less than last year's 33.2% gain. Starting next year, and through the end of the decade, more modest growth rates in the teens will prevail.
However, in a mature market even two-figure ad spending growth yields significant opportunities.
Key questions the 'Search Marketing' report answers:
- Will search marketing continue its strong spending growth?
- How does Google's dominance affect the search market?
- How will local search contribute to spending increases?
- What metrics best gauge a search campaign's effectiveness?
- Can search make branding better?
- And many more…
The Search Marketing report aggregates the latest data from leading marketing and advertising researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to stay on top of fast-moving e-business developments.
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