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Viewing report
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High Definition Television: Global Uptake and Assessment To 2010
Screen Digest, March 2006, Pages: 202
Key facts and forecasts
Executive summary
Chapter 1 Introducing HDTV
Definitions, scope of the report
What is HDTV?
Technical concepts
A brief history of high definition
HD prehistory: the failure of analogue HDTV
Widescreen TV
Europe leapfrogs SD widescreen to aim for HDTV
High definition DVD and other HD products
Chapter 2 The take-off of digital HDTV
The USA: entering the third phase
Europe 2004: the rebirth of the HDTV issue
Encouragement from the EC
The FIFA 2006 milestone
Next-generation displays show up flaws of SDTV
The HDTV issue re-introduced in France
2005-2006: Conditions ripe for take-off
The HD ready label secures a European standard
Hardware market trends: 'HD everywhere' at IFA 2005
CES 2006: HD drives CE growth
All conditions are clear for a lift-off in 2006
The European launches
Chapter 3 HDTV Economics
Drivers and Obstacles
Interoperability of technical standards and formats
Industry co-ordination
Bandwidth: the good news from advanced codecs
Regulation
Content availability
Availability of HD displays in Europe
Copy protection
Consumer awareness
Consumer appeal
Audiovisual content: what HD changes
Broadcaster business models for HDTV
HD packages
HD PPV/VoD
HD versions of existing premium channels
Other HDTV business models
Will there be an 'HDTV switchover'?
Focus: HDTV and advertising
Focus: HDTV and sports
HDTV and sports: the chronology
Chapter 4 Stakeholders facing HDTV
A. TV technology and service providers
Chipset vendors
Set-top boxes manufacturers
Broadcast electronics
Production equipment
Production and post-production services
B. Transmission and platform service providers
Satellite operators
C. Consumer electronics players
D. Content providers
Cinema production
Film catalogue owners
Television production
Sports rights owners
E. Television operators
Free-to-air broadcasters
International channel operators
HD 'pure players'
Pay TV operators
Summarising strategic impacts
Institutional players
Digital Interoperability Forum (DIF)
The business case across delivery platforms
Pay DTH
Free-to-air DTH
Digital Cable
IPTV
DTT
Chapter 5 Market Assessment to 2010
HD supply
HD platforms
HD operators
HD channels
How many HD channels in Europe by 2010?
HD penetration
Methodology
HD resolution and HD ready households
Worldwide consolidation
Chapter 6 Country profiles
Australia
Overview
Market context
DTT
The HD quota
HD technical requirements
HD implementation
HD content
Other platforms and pay TV
Hardware trends
Forecasts Australia
Benelux
Overview
Market context
Public Broadcasters
Euro1080
Cable
Other HD initiatives
IPTV
DTH
DTT
Belgian HD Forum
SES-Astra
Forecasts Belgium
Forecasts Netherlands
China
Overview
Market context
DTT
The 2008 Olympic target
CCTV HD
DTH: Shanghai Media Group
Forecasts
France
Overview
Market context
Free-to-air broadcasters
DTH
DTT
IPTV
Cable
HD Forum
Forecasts
Germany
Overview
Market context
Public Broadcasters
Free-to-air broadcasters
DTH
DTT
Cable
IPTV
HD Forum
HDTV equipment trends
Forecasts
Hong Kong
Overview
Market context
DTT
IPTV
DTH
Cable
HD content
Forecasts
Italy
Overview
Market context
RAI
Commercial broadcasters
DTH: Sky Italia
IPTV
HD Forum
Forecasts
Japan
Overview
Market context
Early analogue HDTV
DTH
Cable
DTT
HD content – The NHK role
Hardware and household penetration
Forecasts Japan
Korea
Overview
Market context
DTT
DTH
Cable
Hardware and consumer issues
Forecasts
Nordic Countries
Overview
Market context
Public broadcasters
DTH
Digital cable
IPTV
DTT
HD Forum
HD equipment trends
Forecasts
Portugal
Overview
Portuguese operators facing HDTV
Forecasts
United Kingdom
Overview
Market context
The BBC
ITV
DTH: Sky HD
Cable
IPTV
DTT
HD Forum
Hardware trends
Production services
Forecasts
United States
Overview
Market context
The introduction of HDTV with DTT
DTH – DirecTV
DTH – Echostar
Cable
IPTV
HD programme providers
Rainbow/Voom
Discovery
Equipment market
Consumer awareness
Focus on sports
Focus on Canada
Forecasts US
Glossary
Tables and Charts
Chapter 1 Introducing HDTV
Figure 1: The improvement of resolution in display technologies
Table 1: HD across display and broadcasting technologies
Figure 2: Picture areas for SD and HD at same resolution
Table 2: Comparison of TV formats
Figure 3: The HD technical chain for a fully HD experience
Figure 4: The high definition DVD formats
Figure 5: Broadcast TV vs. home video, a race for higher quality
Table 3: Chronology of HDTV Chronology of HDTV (continued)
Chapter 2 The take-off of digital HDTV
Figure 6: Chronology of HD in Japan, Europe and the US
Table 4: Tariffs for the international feed of the FIFA World Cup
Table 5: Rights holders and HD broadcasts of the 2006 FIFA World Cup
Table 6: EICTA's 'HD ready' minimum requirements for TV sets
Figure 7: Consumer drivers in the migration towards HD ready FTVs
Table 7: Cross promotion marketing agreements between manufacturers and broadcasters on HDTV
Figure 8: The three key factors in the HD migration and the drivers to HD broadcasting in Europe
Figure 9: HD launches in 2005-2006
Table 8: All HDTV services
Chapter 3 HDTV Economics
Table 9: Drivers and obstacles to HDTV uptake
Table 10: Bandwidth required and costs involved in HDTV broadcasting
Figure 10: Switch to HD production and availability of content for broadcasters
Figure 11: Dixons flat HD TVs by size and price (as of December 2005)
Table 11: Dixons flat TVs — percentage of HD ready per price category
Table 12: Dixons flat TVs — percentage of HD ready per size category
Table 13: Dixons flat TVs — average price per size category and HD premium
Table 14: FNAC Flat TVs above 26-inch - proportion of HD models by level of resolution
Table 15: Awareness of 'HD ready' in Europe in October 2005
Figure 12: Consumers criteria when choosing a new TV set
Table 16: Added value and added costs in producing HD across main genres
Figure 13: Pay HD TV business models
Figure 14: Cost vs. quality in TV transmission
Figure 15: The evolution of sports production
Chapter 4 Stakeholders facing HDTV
Figure 16: The value chain of television
Table 17: Partnerships between TV operators and STB providers
Table 18: Partnerships between STB makers and chipset provider
Table 19: Additional business for satellite operators: HD Channels already launched or announced on Astra
Table 20: Bandwidth requirement and transmission cost for HD feeds (average)
Table 21: Theoretical bandwidth requirement for SD and HD feeds
How much can satellite operator can make from the demand for HDTV?
Table 22: Forecast of additional revenue for satellite operators in Europe
Table 23: Threats and opportunities for content providers
Focus on animation production
Table 24: Summary of strategic implications in the value chain
DIF remit
Table 25: HD Forums at end-2005
Chapter 5 Market Assessment to 2010
Figure 17: Number of delivery platforms offering HDTV services (2003-2010)
Table 26: Availability of HD services across countries and delivery platforms
Table 27: Number of delivery platforms offering HDTV services (maximum six per market)
Figure 18: Map of HD launches in Europe in 2005-2006
Table 28: Pay TV operators offering high definition services
Figure 19: Number of HD channels 2000-2010 by area
Figure 20: The 32 national HD channels in the USA at end-2005 – breakdown per genre
Figure 21: The number of national HD channels in the USA (2000-2010)
Figure 22: The number of HD channels in the Asia-Pacific Zone (2000-2010)
Table 29: The 27 HD services officially planned in Europe by mid-2006
Table 30: European HD channels broadcast by 2010
Table 31: The chronology of launch of HD channels, by genre
Figure 23: HD penetration concepts
Figure 24: Forecasting methodology
Table 32: High resolution TV households (Europe)
Table 33: Proportion of high resolution
TV households (Europe)
Table 34: HD ready TV households (Europe)
Table 35: Proportion of HD ready TV households (Europe)
Figure 25: Penetration of HD ready households in Europe in 2010, by country
Table 36: High resolution TV households without HDMI/DVI (therefore not 'HD ready')
Figure 26: Number of HD ready households in Europe (2010)
Figure 27: Number of HD ready households in Europe — Percentage of total (2010)
Table 37: HD resolution households (2004-2010)
Table 38: HD watching households, by country (2004-2010)
Figure 28: HD resolution households by region (2004-2010)
Table 39: HD watching households, by country in 2010 (percentage of TV households)
Figure 29: HD households in Europe in 2010
Figure 30: HD watching households,
European countries (2010)
Figure 31: HD watching households, by country in 2010 (percentage of TV households)
Figure 32: HD resolution and HD ready households in Europe (2004-2010)
Chapter 6 Country profiles
Australia
Digital TV background: Australia
Australia: HD ready TV sales
Australia: HD households
Table 40: HDTV broadcasting on DTT in 2004 (first full year)
Australia: HD watching HHs 2010
Australia: HD watching households
The DBA
Table 41: DTT receivers available on the Australian market
Australia: HDTV market summary
Benelux
Digital TV background: Belgium
Digital TV background: Netherlands
Examples of events captured by Alfacam and shown on Euro1080
Belgium: HD ready TV sales
Belgium: HD households
Belgium: HD watching households
Belgium: HD watching HHs 2010
Netherlands: HD ready TV sales
Netherlands: HD households Euro1080/HD1 distribution (November 2005)
Netherlands: HD watching households
Netherlands: HD watching HHs 2010
Belgium: HDTV market summary
Netherlands: HDTV market summary
China
China: HD ready TV sales
China: HD households
China: HD watching households
China: HD watching HHs 2010
China: HDTV market summary
France
Digital TV background: France
France: HD ready TV sales
France: HD households
France: HD watching households
France: HD watching HHs 2010
Table 42: Technical scenario of HD on
French DTT – Example of Multiplex 6
Technical and regulatory assumption behind the above HD-DTT scenario.
Table 43: Members of the French HD
Forum (by December 2005)
France: HDTV market summary
Germany
Digital TV background: Germany
Germany: HD ready TV sales
Germany: HD households
Germany: HD watching households
Germany: HD watching HHs 2010
Germany: HDTV market summary
Hong Kong
Digital TV background: Hong Kong
Hong Kong: HD households
Hong Kong: HD watching households
Hong Kong: HD watching HHs 2010
Hong Kong: HDTV market summary
Italy
HDTV capture in Turin 2006
Digital TV background: Italy
Italy: HD ready TV sales
Italy: HD households
Italy: HD watching households
Italy: HD watching HHs 2010
Italy: HDTV market summary
Japan
Digital TV background: Japan
Japan: HD ready TV sales
Japan: HD households
Japan: HD watching households
Japan: HD watching HHs 2010
Figure 33: Number of HD channels in Japan (2000-2010)
Table 44: Details of HD channels in Japan at end-2005
Japan: HDTV market summary
Korea
Digital TV background: Korea
Korea: HD households
Korea: HD watching households
Korea: HD watching HHs 2010
Korea: HDTV market summary
Nordic Countries
Digital TV background: Nordic Countries
Nordic countries: HD ready TV sales
Nordic countries: HD households
Nordic countries: HD watching households
Nordic countries: HD watching HHs 2010
Table 45: The Swedish HD Forum
Nordic countries: HDTV market summary
HD Forum
Portugal
Digital TV background: Portugal
Portugal: HD households
Portugal: HD watching households
Portugal: HD watching HHs 2010
Portugal: HDTV market summary
United Kingdom
Digital TV background: United Kingdom
United Kingdom: HD ready TV sales
United Kingdom: HD households
United Kingdom: HD watching households
United Kingdom: HD watching HHs 2010
Table 46: example of programmes to be shown on Sky HD at launch
United Kingdom: HDTV market summary
United States
Digital TV background: United States
Table 47: HDTV formats used by US broadcasters (1080i vs. 720p)
Table 48: FCC deadlines for phasing out shipment of analogue TV sets in the USA
United States: HD ready TV sales
United States: HD households
United States: HD watching households
United States: HD watching HHs 2010
Table 49: Echostar/Dish Network HD offering starting February 2006
Table 50: Sales of consumer electronics products by product categories (factory sales)
Figure 34: Total consumer electronics products (factory sales)
Table 51: Sales of television receiver in the US
Figure 35: US consumer electronics markets 2001-2005 and CAGR
Figure 36: US CE market 2005, breakdown by product category
Figure 37: Sales of television sets in the US (2001-2006)
Figure 38: Sales of digital TV sets and displays
Figure 39: Ipsos USA January
Figure 40: The 32 national HD channels in the USA at end-2005 – breakdown by genre
Figure 41: The number of national channels in the USA (2000-2010)
United States: HDTV market summary
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