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Usability & Accessibility Buyer's Guide 2006
E-consultancy.com, Jan 2006, Pages: 219


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Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy.

This guide is primarily aimed at buyers of usability and accessibility services, but also contains market research, trends and issues, so will be helpful to strategists and other suppliers working in this area.

The market continues to grow at a significant pace, with usability in demand among first-time buyers and seasoned pros. Meanwhile, many companies are still playing 'catch-up' with regards to accessibility, which has proven business benefits and may become invaluable as a search marketing tool going forward.

If you read last year's guide to usability and accessibility solutions then you'll know what to expect. Otherwise, here's what you get for your money:

1. Profiles of 24 UK-based usability / accessibility agencies
2. Market research - growth, drivers of growth
3. ROI benefits and a SWOT analysis (to help you get a budget)
4. Pricing models - insight into typical day rates and other costs
5. How to choose the right usability agency for your company
6. Market positioning charts
7. Supplier matrix
8. In-depth vendor profiles (x24)


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