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3G Economics - European Mobile Operators' Strategies
IDATE, March 2006, Pages: 230
At a time when Europe's mobile sector is in the midst of a gradual transition from GSM to UMTS, this market report provides an in-depth analysis of European 3G economics through an examination of the sector's growth – against the backdrop of a nascent 3G environment, and the rising importance of data services.
- Current performance and future prospects for the leading mobile services, in an era of new technology-centric competition between mobile operators: the advent of mobile TV, mobile VoIP, the launch of 3G consumer services, etc.
- Strategies of Europe's leading mobile operators
- What positioning with respect to consumer services: tariffs, bundles, customer loyalty policies, handset subsidies, choice of key services, differentiation, etc.
- How is 3G being adopted in the different geographic zones? In what areas does 3G offer real advantages?
- Outlook for voice ARPU. How will mobile operators increase data ARPU? Excluding increased SMS revenues, is it possible?
- Revenue and subscriber base growth forecasts for Western Europe
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