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Alcohol Preference of Russian Americans
Global Advertising Strategies, Pages: 27

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METHODOLOGY
SUBJECTS
PROCEDURE
SUMMARY OF THE POLL RESULTS

1. FREQUENCY OF ALCOHOL CONSUMPTION
GRAPH 1: Frequency of alcohol consumption
GRAPH 2: Frequency of alcohol consumption by gender
GRAPH 3: Frequency of alcohol consumption by age groups
GRAPH 4: Frequency of alcohol consumption by income

2. PLACES OF ALCOHOL CONSUMPTION
GRAPH 5: Places of alcohol consumption
GRAPH 6: Places of alcohol consumption by gender
GRAPH 7: Places of alcohol consumption by age groups
GRAPH 8: Places of alcohol consumption by income

3. FAVORITE LIQUORS
GRAPH 9: Favorite liquors
GRAPH 10: Favorite liquors by gender
GRAPH 11: Favorite liquors by income

4. VODKA PREFERENCES
GRAPH 12: Favorite vodka brands
GRAPH 13: Favorite vodka brands by gender
GRAPH 14: Favorite vodka brands by age groups

5. WHISKEY PREFERENCES
GRAPH 15: Favorite whiskey brands
GRAPH 16: Favorite whiskey brands by age groups

6. WINE PREFERENCES
GRAPH 17: Favorite wines
GRAPH 18: Wine preferences by gender

7. BEER PREFERENCES
GRAPH 19: Favorite imported beers
GRAPH 20: Favorite imported beers by gender
GRAPH 21: Favorite imported beers by age groups
GRAPH 22: Favorite domestic beers
GRAPH 23: Favorite domestic beers by gender
GRAPH 24 Favorite domestic beers by age groups

8. ALCOHOL CONSUMPTION RELATED BEHAVIORS
GRAPH 25: Alcohol consumption preferences
GRAPH 26: Frequency of going to a restaurant
GRAPH 27: Frequency of going to bars, clubs or lounges

APPENDIX
QUESTIONNAIRE

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