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Preferred Status: Vendor Branding & Preferential Buying Behavior Among US Education Decision Makers
In-Stat/MDR, Dec 2005, Pages: 37
This report presents data on the brand footprints of IT providers in the education vertical, including the providers that respondents currently purchase from and those that they would consider purchasing from. Data on vendor preference, and the factors that lead to preference, is presented for the following categories of IT products and services: computing products, data networking, telecom services, applications, and business services. The research also includes data on which business processes are most impacted by IT. Data is broken out into K-12 and higher education sub-segments.
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