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Ghana - Mobile Market - Overview & Statistics
Paul Budde Communication Pty Ltd., April 2009, Pages: 11
Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continent’s most vibrant mobile markets with four competing operators. A fifth and sixth network have been licensed and will create additional competition from 2008/09. The recent highly competitive bidding in the privatisation of the country’s two fixed-line operators, who also hold mobile licences, indicates the huge potential that is seen in the market despite the already intense competition. At a market penetration of only around 35%, opportunity continues to exist in the provision of basic voice services as well as Internet access through the mobile networks, given the country’s poorly developed fixed-line infrastructure.
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