The convergence of telecommunications, media, IT and consumer electronic markets is offering unprecedented opportunities for those organisations who understand these developments and are able to analyse what will work for them. However, it is obvious that these new opportunities require new business models. Media convergence driven by technology will cause problems for companies that have a vested interest in maintaining their own ‘old’ structure. The lack of change towards new business models is one of the major stumbling blocks in the developments of a new economically viable market structure.
