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Emerging Security Trends and Market Opportunities: Competitive Response to New Threats and Evolving Technologies
Business Insights, March 2006, Pages: 138
This report will enable you to:
- Understand the security threats posed by new technologies including RFID, WLANs and VoIP, and identify which vendors are best placed to respond to these with security protection.
- Tailor your product offerings and sales messages using this report's in-depth examination of user buying trends, preferences and needs by vertical market.
- Target key growth areas in the IT security market based on this report's analysis of market value and growth and 'hot' emerging sub-sectors up to 2008.
- Identify new revenue opportunities from defending organisations from emerging security threats and loopholes in new technologies.
- Create and enhance strategies to respond to potential and emerging competitive threats using the vendor and security market sub-sector analysis contained in this report.
Some Key Findings of this report include:
Key emerging trends in the security market include a shift towards appliances, the emergence of multi-function security appliances, embedded security and pro-activity are :
- Vendors need to create security solutions that consolidate a number of features into a single device and both highlight the proactive features within their solutions and develop professional services capabilities that support such initiatives.
- Sales messages need to be verticalized more than ever and vendors must display a greater understanding of a customer's pain points following the emergence of the 'layered' security model.
- The global enterprise secure content management product market will grow at a CAGR of 13.7% to reach $4.4bn in 2008.
- The market for SIM software is expected to grow at a 35% CAGR to reach $575m by the end of 2008.
Some Key Issues Examined in this report are:
- Vertical markets. Recognition of the need for IT security is stronger in particular verticals, especially financial services, government and telecoms, whilst others including retail and manufacturing show very little concern for security at all.
- Integrated security solutions. The market is likely to move in the direction of vendors that can provide more than one product or complementary services that will fit into an overall strategic vision.
- Instant Messaging. Not only can this medium transmit worms faster than email, it also allows confidential or damaging information to be transferred without security checks.
- Phishing. This emerging threat from spammers involves creating fraudulent emails and sites that mimic known brands, with attacks often targeted using spyware.
- Radio frequency identification (RFID). This emerging technology carries three key security issues: consumer privacy, authentication and corporate eavesdropping.
Some Key Questions Answered:
- Which software vendors have first-mover advantage in responding to the potential security risks from recent threats and emerging technologies?
- What security solutions have emerged to protect against the threats of spyware, phishing and pharming?
- Where are the security loopholes in VoIP, mobile technology and other new technologies?
- Who are the leading vendors in the security market?
- What are the key buying trends and user preferences in the security market?
- Which vertical markets are investing most in IT security?
- How can I improve my go-to-market strategy?
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